Ford Logs 17 Percent Sales Increase In August

Edward Niedermeyer
by Edward Niedermeyer

Ford received a huge boost from Cash For Clunkers, with Fusion (+131 percent), Focus (+55.9 percent), Flex (+106.5 percent), Escape (+49.3 percent) and Ranger (+57.4 percent) seeing huge sales increases. Taurus didn’t see a big boost from its new-model rollout, logging only 3,398 units of sales, a nearly 24 percent decrease. Edge edged up by 8.9 percent and Mustang dropped by 23 percent.

Mercury snagged a bit of the C4C business, with Milan and Mariner up by 111.7 percent and 50.3 percent respectively. Otherwise, Merc models were off by 28 percent (Mountaineer) to 76 percent (Sable). Lincoln didn’t see a single nameplate improve its sales, with results ranging from bad (MKX -19.6 percent) to worse (MKS -43 percent).

Volvo had some rare sales success, improving S40 sales by 80 percent, V50 by 202 percent and C30 by 62 percent. Too bad no Volvo nameplate sells more than 1k units per month.

Edward Niedermeyer
Edward Niedermeyer

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  • Dkulmacz Dkulmacz on Sep 02, 2009

    rnc, Is this list in order of sales volume?

  • 69Ranchero 69Ranchero on Sep 02, 2009

    @dkulmacz Its in order of sales volume, unseparated by drivetrain. The EPA numbers were released separated by drivetrain (with vehicles such as the F-150 and Escape placed into 2 (or more) different categories. I.E. Escape FWD, Escape AWD, etc) Vehicles with just one drivetrain option benefited from this in their numbers. No manufacturer track sales this way, not sure why the EPA did.

  • Rnc Rnc on Sep 03, 2009

    dkulmacz: Yes, EPA counted Focus as 2 (FWD/AWD), Fusion as 3(FWD/AWD/HyFWD), Escape as 4 (FWD/AWD/HyFWD/HyAWD)and F150 as 6 (?) different models. The toyota dealer near my house (I have a Ford, GM, ChryCo. and Toyota dealer all in a row, down the street) was running $5k on top of C4C on models and is still running it for trades (any car). GM and CryCo. were also running similar (double C4C), while the Ford dealer was not. Did anyone else notice similar pattern. On radio also heard above deals, but not for Ford. If that was a nationwide trend, then thier showing in August and C4C is actually quite impressive.

  • 69Ranchero 69Ranchero on Sep 03, 2009

    @rnc There's an AWD Focus? Thats news to me...