Canadian Buick Identity Crisis, Eh!

Edward Niedermeyer
by Edward Niedermeyer
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canadian buick identity crisis eh

GMI claims The General has yanked Buick Allure badging in favor of the the US-market LaCrosse moniker—after an unknown number of 2010 Allures have been sold. GM is apparently offering to rebadge already-sold Allures as LaCrosses. Why the jerking around? It seems GM is no longer scared of the LaCrosse name in Canada. Why they waited to change their mind until cars were on lots and in driveways is anyone’s guess. Throw another log on the LaCrosse launch bonfire of vanities. [Hat Tip: Richard Chen]

Edward Niedermeyer
Edward Niedermeyer

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4 of 16 comments
  • FreedMike FreedMike on Sep 05, 2009

    Well, in case we have forgotten that certain words have cultural significance in some languages and none in others...there's the case of Citroen, which translates loosely to "lemon" in the U.S. Of course, that was truth in advertising.

  • Stars9texashockey Stars9texashockey on Sep 05, 2009

    Allure is to Buick as La Femme is to Dodge.

  • Seth L Seth L on Sep 06, 2009

    Reaching: at least the havent switched to alphanumerics? It's all I've got.

  • Anonymous Anonymous on Sep 07, 2009

    LaCrosse vs. Lexus ES350 review by Dan Pund of Edmunds might give us a clue as to why GM is proud to display the LaCrosse badge. Pund writes "LaCrosse is an embarassment for Lexus."