Ask the Best and Brightest: NewChrysler's New Ad Slogan?

Frank Williams
by Frank Williams

Omnicom Group Inc.’s BBDO is Chrysler’s ad agency. At least for now. The Wall Street Journal reports the ailing automaker “has grown dissatisfied with the agency’s creative output.” The semi-nationalized automaker’s looking elsewhere for someone who wants to take on the sisyphean task of convincing Americans they need to buy cars from a bankrupt automaker with stale inventory that’s owned by another automaker with the one of the worst reliability ratings on the globe. Of course, marketing being what it is, all that’s needed is a catchy slogan akin to Toyota’s “What a feeling,” VW’s “Think small,” or Chevy’s “Like a rock,” right? That’s where you come in. What slogan or catch phrase would convince you to buy a Chrysler product? “Most smartly different?” Or what?

Frank Williams
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  • Dangerous Dave Dangerous Dave on Sep 03, 2009

    "At your friendly Chrysler dealer, we cheat the other guy and pass the savings on to you."

  • Gimmeamanual Gimmeamanual on Sep 03, 2009

    Do it Ricky Bobby style: "If you don't buy a Chrysler, then f--k you."

  • Greenb1ood Greenb1ood on Sep 03, 2009

    "Chrysler Customers: There's one born every day!" "Dodge Responsibility, Ram Taxpayers." "Jeep: Because Hummer is Chinese." "Chrysler: It's like Spaghetti and Cheeseburgers" "Bringing back Plymouth, one bailout at a time." "HEMI: Italian for eco-friendly" "You can find a better one!" "Chrysler: Because a 500 fits inside a 300." "Chrysler: Come see what all the anger is about."

  • Kurkosdr Kurkosdr on Sep 04, 2009

    The_Imperialist Chrysler The Relentless Pursuit of Solvency. If I am allowed to add: even in good times :-D :-D Best. Comment section. Ever.