What's Wrong With This Picture: Green Is as Green Gimmicks Edition

Edward Niedermeyer
by Edward Niedermeyer

We are proud to be the inaugural City to unveil the first of seven Floralscapes along one of our busiest highways. The commute for Angelenos will now be brightened by floral murals that embody the City’s progressive approach to solving environmental issues by merging beautification, sustainable design and reducing our carbon footprint. From the construction workers to the business team, this public-private partnership with Toyota and Greenroad Media has spurred local job creation across the board.

Los Angeles Mayor Antonio R. Villaraigosa in a press release (via PRNewswire) about Toyota’s L.A. “Harmony Floralscape” Prius promotion.

Edward Niedermeyer
Edward Niedermeyer

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  • Don1967 Don1967 on Aug 20, 2009
    It seems to be pretty well-executed so far. Actually, it would be well-executed if the area was left in its natural state, and the jobs it "created" applied to something more productive. All I see here is a make-work project supported by a list of enviro-buzzwords. When corporate PR and politicians agree on something, you just know it's going to be pointless.
  • Carlisimo Carlisimo on Aug 20, 2009

    Its natural state? Along a freeway?

  • Marc Marc on Aug 20, 2009


  • Don1967 Don1967 on Aug 20, 2009
    Its natural state? Along a freeway? Yes. Whatever grows next to a freeway, without intervention, is a "natural state". The freeway's surroundings don't need little artificial gardens any more than a tree ravaged by elephants, or a forest burnt down by lightning, needs them.