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Vorsprung Durch Facelift
by
Edward Niedermeyer
(IC: employee)
Published: August 27th, 2009
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Yes, it’s different. Hit the jump to find out how.
Accidental irony alert: the top image is the new Audi logo, the bottom image is the old one. TTAC regrets the confusion, as probably does Audi.
Edward Niedermeyer
More by Edward Niedermeyer
Published August 27th, 2009 2:18 PM
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Audi also changed the surface profile of the rings, so it may be a trademark variant of the bracketing strategy of "surrounding a patent" Who knows, it may also be the advertising and marketing guys justifying their existence.
Thank-you for the update, Bertel. I stand corrected. Reason why I'm just a casual observer and not a lawyer. Trademark it is. If you look closely enough, you might notice that even IBM and Mobil have changed their logo slightly over the decades.