Toyota July Sales Down 11 Percent, Honda Down 17 Percent

Edward Niedermeyer
by Edward Niedermeyer

Toyota‘s Yaris and Corolla models did not receive much in the way of a sales boost from the government’s cash for clunkers program, recording 36 percent and 14 percent declines respectively. Nor did Honda‘s Fit, which slid 28 percent to 8,876. Prius, however, did. America’s hybrid grew its sales by 30 percent compared to last July. It also creamed Honda’s competing Insight, 19,173 to 2,295. Prius alone now sells as well as Buick, Cadillac and Saturn combined. Hail to the king, baby.

But Toyota needs to nurse that feel-good, because it doesn’t make up for the fact that the rest of its car results are still in shambles. Scion, in particular, could have won big from Cash for Clunkers, but Scions sell on individuality, not value. As a result, xB is down 44 percent to 2,838 units, the tC is down 60 percent to 1,939 and the xD is down three percent to 1,976. Camry is off about 20 percent, Venza is launching slowly (like almost all large CUVs) at 5,780 units and Avalon is down to just under 2,000 units.

RAV-4 has been leading Toyota’s trucks-n-utes, and was up 32.5 percent to 15,912 units. But in July the biggest story was probably the Highlander, which lept 39 percent to 9,40. Sienna survived with a 19 point drop, but everything else was off by between 26 percent (Land Cruiser) and 75 percent (FJ Cruiser).

Civic was the only Honda car to see a clunker-led rally, up 3.1 percent to 30,037. Accord is down 28 percent to 29,974. On the “truck” front, Honda’s CR-V continues to be the only reliable performer, up ten percent to 19,151. From there things go from bad (Pilot: 6,340, -15.3 percent) to worse (Odyssey: 6,785, -48 percent).

Lexus cars are in freefall, with even the usually-solid ES and IS dropping by 21 and 15 percent respectively. LS and GS barely register at 874 and 551 units each. RX is up ten percent to 7,811 units, but GX (587) and LX (215) are almost completely off the radar.

Acura is hardly any better off. TL dropped by a mere 16.5 percent, but TSX fell over 35 percent to just 2,232 units. RL inspired 131 sales. MDX fell “only” 29 percent to 2,471, but RDX is dead on its feet with only 519 sales.

Edward Niedermeyer
Edward Niedermeyer

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  • Psarhjinian Psarhjinian on Aug 04, 2009

    I don't think the Accord is bloated per se, not when you consider that it's within an inch or so of most of the rest of the class. If you want the more svelte, feature-reduced Accord of yesteryear, Honda will happily sell you a Civic. Honda has simply moved the Accord up to a size class it never had an entrant in during previous years. I don't see this is a problem, unless we're hung up on the Accord nameplate. If it bothers you that it's gotten large, pry the nameplate off a Caprice and stick it on the bacl

  • Kcflynn Kcflynn on Aug 04, 2009

    Looks from these numbers that Acura is in trouble. I understand the 2010 MDX introduction has been delayed for several months because U.S. parts suppliers have been affected by the bankruptcy of GM. Seems like they share the same suppliers. So if Acura isn't getting a bounce from the C4C program...where will it be in October?

  • Lou_BC Too much money.
  • Lou_BC "The Cannonball Run" "The Gumball Rally""Corvette Summer""Duel""Gone in 60 Seconds"
  • Wjtinfwb I really don't care about charging stations, EVs, their drivers or the issues that seem to plague them and the ownership experience. My use case requires much better range and fueling options than what EVs offer, at least current state. If an EV works for you, great. It doesn't work for me and that's OK as well. hat I object to however, is the Government involvement in a personal use decision and trying to force a technology into widespread adoption when it and its support network is clearly not ready. I also object to Federal dollars, gleaned from the taxpayers being used to subsidize this nascent technology and most importantly, I object to the gaslighting by the Administration that tries to convince consumers that range isn't an issue. Recharging isn't an issue. Cold weather isn't an issue. Fires aren't an issue. The ownership experience disappointment is validated by the poor resale value of EV's and the McKinsey report that states that 50% of EV owners plan to switch back to a gas powered vehicle. I don't have the disposable income to make a 40k mistake and take a beating on getting rid of it. But again, if it works for you, that's what matters. Cheers.
  • MKizzy The top executives of many of the Fortune 500 companies support GOP candidates with their votes and donations while happily filling their corporate coffers with Progressive dollars. Unlike Musk however, they're smart enough to at least try to keep it to themselves. Perhaps Musk's political openness combined with his seemingly declining interest in Tesla is a sign he'll abandon Tesla by the end of the decade.
  • Jpolicke I don't know of any gas stations with a single pump.
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