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Saab's New Masters Speak
by
Edward Niedermeyer
(IC: employee)
Published: August 19th, 2009
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Christian von Koenigsegg speaks to Automotorsport Sweden about the future of his new acquisition. Managing Director Jan-Åke Jonsson’s interview can be found here.
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Edward Niedermeyer
More by Edward Niedermeyer
Published August 19th, 2009 11:43 AM
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Has everyone forgotten that Saab was broke when GM bought them? If the cars were so wonderful why didn't they sell enough to stay in business? History is going to repeat.
I wish them luck. I think the new 9-5 is great, and so do my parents... they have a 2007 9-5. Both have already said they would buy the new one in a couple of years when the miles are piled onto their current car.
@psarhjinian; I don't think it would be hard to SAAB to come up with a new product that is different than what is out there. Selling that product at a price and volume to make up for the development costs, yes, that will be tricky.