GM Brand Chevrolet. Ish.

Edward Niedermeyer
by Edward Niedermeyer

As part of today’s wander through hyperspace, GM attempts to answer a riddle that would have vexed a Theban: “What makes a Chevy a Chevy?” To which the only possible answer is “everything to everyone.” GMC receives the same treatment, in which we learn that the Professional Grade Brand “has a great opportunity to get away from where Chevy is.” (Whatever is is.) But when a Fastlane commenter asked GM Senior Creative Designer Dave Smidebush “why should we order a Terrain over the Equinox?” his answer was an enigma wrapped in a puzzle lost in a Vortec.

Dave Smidebush: Thank you. THey’re [sic] both great vehicles. Buy the one that appeals best to you but I’m a little partial to the Terrain!

If that doesn’t scream “differentiation,” what does?

Edward Niedermeyer
Edward Niedermeyer

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