GM Brand Chevrolet. Ish.
As part of today’s wander through hyperspace, GM attempts to answer a riddle that would have vexed a Theban: “What makes a Chevy a Chevy?” To which the only possible answer is “everything to everyone.” GMC receives the same treatment, in which we learn that the Professional Grade Brand “has a great opportunity to get away from where Chevy is.” (Whatever is is.) But when a Fastlane commenter asked GM Senior Creative Designer Dave Smidebush “why should we order a Terrain over the Equinox?” his answer was an enigma wrapped in a puzzle lost in a Vortec.
Dave Smidebush: Thank you. THey’re [sic] both great vehicles. Buy the one that appeals best to you but I’m a little partial to the Terrain!
If that doesn’t scream “differentiation,” what does?
More by Edward Niedermeyer
Comments
Join the conversation
http://upload.wikimedia.org/wikipedia/commons/8/8a/2007_Chevrolet_Aveo_sedan.jpg Excitement? Bold? Sporty? Action? Rock n roll?
"gosh, in other words, all things to all people. I’m impressed!" Except me ... I'll take the Hyundai Sonata behind Door Number Two. Actually, almost any Hyundai over almost any Chevrolet. Sad... or not.
I was checking out the video and was wondering if "Chevry" at 0:16 is supposed to be spelled like that?
Holy shit, Thanh! Good catch. That's f'in embarrassing!