Ask Patty: Is Sexual Discrimination A-OK?

Robert Farago
by Robert Farago

I’ve crossed swords with AskPatty.com before. When the self-professed “automotive advice for women” site asked me to link to a contrived story on autos and the fairer sex (here be trolls), I replied that TTAC does not approve of sexual discrimination. The editor thought I was kidding. I wasn’t. I’m philosophically averse to AskPatty’s “Women Buy Cars, Men Have a Penis” perspective. But it’s the site’s craven kow-towing to carmakers that really sticks in my craw. And vice versa. Carmakers never met a PC website they didn’t like; they especially don’t not like this one. Normally, I’d [continue to] flank the issue. But advertisertalk.com reports that Midlands Honda in South Carolina has become the Palmetto State’s first AskPatty.com’s “Certified Female Friendly Location,” complete with an AskPatty-branded Midlands website. An unspecified number of dealer employees completed some [presumably cumulative] 90 hours of on-line training. So the question must be asked: what did they learn/pay for?

“Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we’ve learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers,” testifies Alexis O’Neal, Midlands’ Customer Relations Manager.

And what elements might those be? The article doesn’t say. Any guesses? Absent that information, you might say that this “sensitivity training” smacks of a PC shakedown scheme. But I couldn’t possibly comment, because I believe that all car buyers should be treated with honesty, transparency, dignity and respect—regardless of their gender.

Robert Farago
Robert Farago

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  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.
  • The Oracle These are all over the roads in droves here in WNC. Rarely see one on the side of the road, they are wildly popular, capable, and reliable. There is a market for utilitarian vehicles.
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