Ask the Best and Brightest: Why Ford? Why Lincoln? Why Mercury?
Why a duck? Why no chicken? Hey, Ford asked the question. And by God, Ford’s answered it. On nationwide TV, the most compelling rational for sending your hard-earned money in Dearborn’s direction proffered is: “Why not?” [NB: “most compelling” does not necessarily equal “compelling”.] On the Why website, the Glass House Gang has another go. Why Ford. “Ford has the most fuel-efficient mid-sized sedans in America with quality that Toyota and Honda can’t beat.” Why Mercury. “Mercury Milan is the most fuel-efficient mid-sized sedan in America and Mariner Hybrid, the most fuel-efficient SUV on the planet.” Why Lincoln. “Lincoln has the luxury vehicles you want with the technology you need.” Like . . . an engine. Brakes. Rear window power sunshade. A 10GB hard-drive for photo storage. That sort of thing. So now I ask you, our Best and Brightest, to grade their answers and, perhaps, provide alternatives.
More by Robert Farago
Comments
Join the conversation
Given my druthers, I'd choose the current Milan over the Fusion because I think the front and rear end treatments look better on the Mercury. I particularly like the SEAT-styled rear lights on the Milan. And Jill. Duh.
Q: Why Mercury? A: Jill Wagner.