Prediction – Pontiac Brand Will Live

Ronnie Schreiber
by Ronnie Schreiber

Since Pontiac won’t be part of “new” GM, the brand becomes another distressed asset that will be sold off by the bankruptcy court just like the closed plants. Perhaps New GM can convince the bankruptcy court that selling off the Pontiac brand is not in the restructured company’s best interest since it would end up competing with them, but the same can be said of their other assets like factories and machinery that competitors may buy. Someone will buy the Pontiac brand and associated IP for nearly bupkis. Hell, the licensing rights for diecast GTOs and Firebirds have value. Maybe Maisto or Mattel will buy the Pontiac brand.

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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4 of 26 comments
  • Menno Menno on Jul 08, 2009

    I don't think the POS or whatever the acronym for the presidents auto-czar workfarce is, will allow New GM to buy any of Old GM, jg. Unless of course, it is via the secret entrance behind a bushes and through the tunnel into the secret swinging book case.... like via RoDae of Romania, part-owned by GMDaewoo, which is part-owned by GMHolden of Australia, which is somehow owned by GM perhaps via GM-Canada.... In which case you'd be seeing Romanian built Daewoos sold as Pontiacs. I'd rather see it dead! As would any pistonhead.

  • Guyincognito Guyincognito on Jul 08, 2009

    @ ajla: I was thinking the same thing. Adding a body kit, ie. plastic cladding, and additional performance to an already existing vehicle is in keeping with Pontiac's legacy. Also, being a make to order shop could help them scale the business to be profitable.

  • Patrickj Patrickj on Jul 08, 2009

    The dumped parts of GM, Opel, Saturn, and Pontiac, are more likely to survive than the "surviving" parts still under the failed management still in place at GM.

  • Djs0171 Djs0171 on Jul 26, 2009

    Bring back a retro 1966 GTO to rival FORDS retro Mustang CHRYSLERS Challenger and GM Camaro, go with a 4 cylinder Tempest 6 cylinder Lemans with a V8 option and a V8 SS GTO version.