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Here's One for GM Marketing Czar Bob Lutz
by
Robert Farago
(IC: employee)
Published: July 28th, 2009
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Robert Farago
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Published July 28th, 2009 1:23 PM
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wow! It looks as if Susan Docherty has managed to 'contaminate" the Chevy nameplate too!
I rented one of those Impalas too...ok for straight roads in Nevada where the game is to see how many miles it is before the next curve in the road. Very reminiscent of the 09 Camry we rented last year in that respect. And, you have to remember that these manufacturers think you make a sport model by printing the word SPORT on the sides and putting a body-color grille on it.
I don't know what is worse - a company willing to apply that statement to that car, or a company so unaware of what it makes, it believes that statement could somehow be correct. The ad does damage to GM. It shows them to be liars or naive, or just plain stupid.