Deep Data Dive on Toyota Sales From '04 – '09 (Updated In XLS Format)

by Robert Farago

Published: July 6th, 2009

deep data dive on toyota sales from 04 09 updated in xls format

TTAC Commentator bumpy ii is nothing if not persistent. When the member of TTAC’s Best and Brightest bumped into the most recent U.S. new car sales figures (June), he was determined to get all trendy on us. And so . . . Click here for a look back at the sales stats for every Toyota model back to January ’04. If another one of our OCD, I mean, B&B wants to share some statistical analysis, or put this into a more visual form, bring it on. As always, your editorial support is most appreciated. [farago@ttac.com] Next up: same thing, Old GM.

Robert Farago

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4 of 8 comments

Prado on Jul 07, 2009

th009 : And can cars like SC430 and FJ Cruiser be profitable at all at these volumes? I doubt they are profitable myself, but at least the SC and 4Runner have an excuse for poor sales...They are old models which already met their lifetime sales goals . Seems to me that Toyota could easily ax the FJ, GS, Avalon, and entire Scion lineup and they would hardly be missed.

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Gossard267 on Jul 07, 2009

Lots of interesting data here. Among other things, it shows what a stunning success the new IS models have been. Compared with the IS300, sales are night and day. They don't seem to be cannibalizing ES sales (really, how could they?), so one might wonder if these are potential BMW/Infiniti buyers coming over to a brand they wouldn't consider before. It's also interesting to see the disconnect between enthusiasts, many of whom bemoaned the character lost during the transition from IS300 to IS250/350, and the actual buying public, who seem to find a great deal to like in the newer models.

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Psarhjinian on Jul 07, 2009
Seems to me that Toyota could easily ax the FJ, GS, Avalon, and entire Scion lineup and they would hardly be missed. I agree on this, save for the GS (which needs to fill a niche) and Scion (which needs a different direction. There's nothing really wrong with the GS per se, but like the Infiniti M it needs something to make it stand out a little more (and perhaps be a little less cramped). Even the Audi A6 has trouble getting traction in this market. Scion really ought to go back to being a North American outlet for Daihatsu. There's a market for cheap and weird that isn't really float-able under the Toyota brand. The numbers will never be huge, but selling Copens, Materias (what the xB ought to be) Hijets (come on, wouldn't that be awesome?) and Cuores in North America would better than just stealing sales from Toyota.

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Polpo on Jul 08, 2009
It’s amazing how much better the Yaris sells compared to the nearly identical Echo. Probably because the Yaris (sedan) is a reasonable-looking car, unlike the bizarrely-proportioned Echo that's pictured in this story.

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