Ask the Best and Brightest: What Articles Should Lexus Magazine Feature

Robert Farago
by Robert Farago

Our good friends at Wooden Horse (a magazine writers’ website) tell us that Lexus is launching a lifestyle magazine called . . . Lexus. Below is the official description of the new buff book. Knowing TTAC’s Best and Brightest as I do, I’m sure you can provide Lexus’ editors with a more appropriate list of departments and articles to entertain and amuse [both of] the marque’s non-narcoleptic owners/enthusiasts.

It is a loyalty and brand-building publication and is mailed for free to anyone who owns or leases a Lexus vehicle. The editorial covers lifestyle, the arts, fine dining and travel, as well as vehicle reviews and test drives of the newest Lexus models. Departments include:

Lexus News – The latest on Lexus’s products, services, owner benefits, and partnerships.
Lexus Sense – Information on timely products and events that will help Lexus owners indulge their senses.
Spotlight – A feature profile on Lexus owners.
LEXicon Culture Pages – A magazine-within-the-magazine dedicated to categories of interest to readers, including Travel, Active Pursuits, Design, Products for Good Living, Cuisine and Philanthropy.
Sensibility – A back-page essay highlighting a notable innovator.

Robert Farago
Robert Farago

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4 of 24 comments
  • Ravenchris Ravenchris on Jul 19, 2009

    Premium people don't 'buy' Lexus.

  • U mad scientist U mad scientist on Jul 20, 2009
    Others would think they must be over-paying for our cars, just like Mercedes customers. For their $60k, Benz buyers got $40k worth of car and $20k worth of brand (the $20k of repairs comes later). LOL. But on the other hand, branding is important. I've always thought it was funny that bmw is only considered a slightly upscale brand in europe with their cloth seat underpowered models, but it's OMG ultimatest driving machine in america (for bimbos and guys with popped collars). Lexus to be fair is the perfect complement to toyota. It's the luxury marque for people who don't care about cars. So if they had a magazine, it should talk about all the pretentious stuff other than the car.
  • Thinx Thinx on Jul 20, 2009

    A magazine? And a corporate one at that? People still read those? The only time I used to read a magazine was in the loo... until wifi enabled the use of a laptop to surf the net while on the throne.

  • Shaker Shaker on Jul 20, 2009

    Dick: "You mean Lexus owners need to be patted on the back a bit more, told they’re special, and that people look up to them? Gawd… What patronizing dribble." Stan X: "Corporate magazines are crap - the management is incapable of keeping its hands off, and the copy and articles always turn into self-serving tripe and dribble." "Gentlemen..." (said with the condescending voice of the Lexus announcer)"...the term you seek is drivel, as in the 'the Lexus rag smothers its owners in snobbery-affirming drivel'..." Then Kew. :-)