Ask the Best and Brightest: What Articles Should Lexus Magazine Feature
Our good friends at Wooden Horse (a magazine writers’ website) tell us that Lexus is launching a lifestyle magazine called . . . Lexus. Below is the official description of the new buff book. Knowing TTAC’s Best and Brightest as I do, I’m sure you can provide Lexus’ editors with a more appropriate list of departments and articles to entertain and amuse [both of] the marque’s non-narcoleptic owners/enthusiasts.
It is a loyalty and brand-building publication and is mailed for free to anyone who owns or leases a Lexus vehicle. The editorial covers lifestyle, the arts, fine dining and travel, as well as vehicle reviews and test drives of the newest Lexus models. Departments include:
Lexus News – The latest on Lexus’s products, services, owner benefits, and partnerships.
Lexus Sense – Information on timely products and events that will help Lexus owners indulge their senses.
Spotlight – A feature profile on Lexus owners.
LEXicon Culture Pages – A magazine-within-the-magazine dedicated to categories of interest to readers, including Travel, Active Pursuits, Design, Products for Good Living, Cuisine and Philanthropy.
Sensibility – A back-page essay highlighting a notable innovator.
More by Robert Farago
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Premium people don't 'buy' Lexus.
A magazine? And a corporate one at that? People still read those? The only time I used to read a magazine was in the loo... until wifi enabled the use of a laptop to surf the net while on the throne.
Dick: "You mean Lexus owners need to be patted on the back a bit more, told they’re special, and that people look up to them? Gawd… What patronizing dribble." Stan X: "Corporate magazines are crap - the management is incapable of keeping its hands off, and the copy and articles always turn into self-serving tripe and dribble." "Gentlemen..." (said with the condescending voice of the Lexus announcer)"...the term you seek is drivel, as in the 'the Lexus rag smothers its owners in snobbery-affirming drivel'..." Then Kew. :-)