Ask The Best And Brightest: Hope For Suzuki Or Mitsubishi?
Bloomberg has a piece that is chock full of analysts imploring Mitsu and Suzy to pack it up and leave the American market. Both firms rage, rage against the dying of the light, but the numbers are not pretty. Mitsubishi sales are down over 50 percent in the first half-year, continuing a slump that has gone uninterrupted since 2003. Suzuki is down a whopping 6o percent in the first half of 2009, and neither firm seems to have the products to turn the bad news around. Rumors of Suzuki’s Swift coming stateside, the Kizashi and an FWD version of the SX4 hatchback don’t seem to be the “consistent, sustained effort” that analysts say Suzuki needs. Mitsubishi President Osamu Masuko says “we will never give up the U.S. market,” but there’s little indication of what’s coming down the pipe, besides a $40k EV. Should these two stay and fight? Merge? Leave? What say you?
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