By on June 27, 2009

Check out the site: 2010lacrosse.com. Does Buick know that the song they’re planning to use to launch the new LaCrosse ends:

So now I’m praying for the end of time
To hurry up and arrive
Cause if I gotta spend another minute with you
I don’t think that I can really survive
I’ll never break my promise or forget my vow
But God only knows what I can do right now
I’m praying for the end of time
It’s all that I can do
Praying for the end of time, so I can end my time with you

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30 Comments on “What’s Wrong With This Picture: Paradise by the Dashboard Light Edition...”


  • avatar
    Richard Chen

    How many Linden Bucks to get a LaX in Second Life?

  • avatar
    ajla

    Videos worked okay for me.

    Too bad you couldn’t see the videos. You get to see Susan Docherty wearing some white sequined pantsuit in the “Auditorium” section.

    Decent looking car, glad to see the HUD being utilized more.

    The “Ice Blue” ambient lighting is bizarre though, and it looks like SYNC is much better than the GM integration system. No Magnetic Ride Control is kind of weak too.

  • avatar
    WetWilly

    Buick. We’ve moved from apathy to quirky, hip embarrassment. Nip. Tuck. Get it? We’re cooool! And check out that cocoon-ey interior!

  • avatar
    Bridge2far

    Car looks like a winner.

  • avatar
    rls1400

    I watched the whole video… yes I’m bored. Some things that drive me nuts:

    1.) Their new ad campaign using “Here’s The Hotstepper” and “Paradise By The Dashboard Light”. Are you ****ing kidding me? This is BUICK! They still have the shitbox Lucerne for crying out loud. Uncle Morty will still put a Florida vinyl top on his LaCrosse.

    2.) Steel wheels… another are you ****ing kidding me? They are trying to market this as a premium, young car, and it is ridiculous that they even consider offering steelies.

    3.) 4 Cylinder… not impressed. Should be a premium 6 cylinder only car, dont think a 185 HP 4 banger with shitbox steelies is going to sell. Not a very hip young car with those options!

    Otherwise I do really like the car, but I’d rather get a CTS.

  • avatar
    FreedMike

    rls1400 :
    June 28th, 2009 at 1:13 am

    I watched the whole video… yes I’m bored. Some things that drive me nuts:

    1.) Their new ad campaign using “Here’s The Hotstepper” and “Paradise By The Dashboard Light”. Are you ****ing kidding me? This is BUICK! They still have the shitbox Lucerne for crying out loud. Uncle Morty will still put a Florida vinyl top on his LaCrosse.

    2.) Steel wheels… another are you ****ing kidding me? They are trying to market this as a premium, young car, and it is ridiculous that they even consider offering steelies.

    3.) 4 Cylinder… not impressed. Should be a premium 6 cylinder only car, dont think a 185 HP 4 banger with shitbox steelies is going to sell. Not a very hip young car with those options!

    Otherwise I do really like the car, but I’d rather get a CTS.

    Gosh, what to do on a Saturday night? Bag on GM!!!

    1) Think of the demographic of people who this car is aimed at – 40 to 50 year olds. For better or worse, Meat Loaf speaks to us. Maybe in 10 years, they can do a commercial for Gen X’ers using “I’ll Melt For You”…

    2) The alloys are a $350 option. No big deal.

    3) Agreed, if I were buying this car, there’s no way I’d buy one with a four-banger, but then again, Audi and Acura put four-bangers in their premium sports luxury cars, and nobody complains about their cars not being hip or young. For that matter, nobody bags on VW for basing Audis on VWs, or on Lexus for selling two Camry variants and a gussied up 4Runner, or Acura for selling two Accord variants, and a gussied up CR-V.

    This looks like a damned nice car…especially when you look at its main competition, the Lexus ES and the Acura TL…it’ll undercut both big time on price.

    If they can follow through on the drive and dynamics, it’ll be a first step for Buick to establish itself as a luxury brand for non-retirees.

    By the way, that CTS with the right options will run you 50 large.

  • avatar
    BillySeward

    Wow, I was speechless after listening to that stuff. Then I noticed that all of a sudden I was waste deep in the B.S. they were spewing out. They killed the wrong brand.

  • avatar
    commando1

    Now that Buick’s time is down to a few precious last gasps, the remaining survivors in the orginization have gone completely into panic mode.
    A blitz of campaigns with the lifespan of a June bug churning around in a blender of fear induced jump starts is not going to save them. Instead of getting a quick tick upward in the latest graph to be shown to senior execs, they should be laying the groundwork for a cohesive long term strategy. I’m no fan of the Japanese manufacturers, but, at least I know that this is what they do best. And it works.
    The A.D.D. at Buick is crying out for a ritalin intravenous.

  • avatar
    Diewaldo

    Buick is using “Paradise by the Dashboard Light”?

    Jim Steinman is going to get some royalties on this one for sure. Perhaps the song “Alive” from the last Meat Loaf record would have been even more fitting:

    “I’m still alive
    Must have been a miracle
    It’s been a hell of ride
    Destination still unknown
    It’s a fact of life:
    If you make one wrong move with the gun to your head
    You better walk the line or you’ll be left for dead”

  • avatar
    pb35

    I watched the video and it looks like this car might be competitive. The IP and the rest of the interior are beautiful. I like the quiet factor too. I still won’t buy one, though.

    As for the spots, the “Paradise” one made me chuckle and the “Hotstepper” spot reminded me why I don’t go to the movies.

    Oh and I tried to check out some additional pics and stuff after the video and I got an error and now the site won’t load again.

  • avatar
    Matt51

    This car is proof there is no need for any front wheel drive Cadillac. Which really means there is no need for Cadillac.

  • avatar
    Matt51

    By the way, I like the Ray Skillman ads on the website. He is a good dealer.

  • avatar
    dzwax

    http://www.buick.com.cn/

  • avatar
    John Horner

    The begging and pleading to please take another look, gosh we are in the middle of a renaissance shtick gets old fast.

    The idea of the police chief and his wife getting going in the back seat of the Buick while “Paradise by the Dashboard Light” blares on the radio is weird. Maybe they should have used “Don’t Cry for me Argentina”.

  • avatar
    BDB

    Hyundai is offering a nice, entry level lux sedan with RWD and a V-8.

    Buick is offering us an “entry level” sedan with FWD and a wheezy I-4.

    Maybe they should have used “The World Turned Upside Down” as their marketing song, instead.

  • avatar
    mikey

    @ Bridge2far…. Agreed, it looks like a winner.
    Buick and the rest of GM are finally get thier act together.

  • avatar
    Patrickj

    The anti-war lyrics of Bruce Springsteen’s “Born in the USA” didn’t keep it from being used as a patriotic anthem in the 80s.

    I had a brother at Khe Sahn fighting off the Viet Cong
    They’re still there, he’s all gone

    He had a woman he loved in Saigon
    I got a picture of him in her arms now

    Down in the shadow of the penitentiary
    Out by the gas fires of the refinery
    I’m ten years burning down the road
    Nowhere to run ain’t got nowhere to go

    Most people just aren’t thinking that deeply.

  • avatar
    FreedMike

    BDB :
    June 28th, 2009 at 12:50 pm

    Hyundai is offering a nice, entry level lux sedan with RWD and a V-8.

    Buick is offering us an “entry level” sedan with FWD and a wheezy I-4.

    Maybe they should have used “The World Turned Upside Down” as their marketing song, instead.

    1) Hyundai’s “entry level” V-8 sedan checks in at 46 large…that’s not entry level money.

    2) The LaCrosse will have a standard V-6, AWD, and for $35 grand, you can get one with the full up-lux treatment – AWD, nav, Bluetooth, ventilated seats, the works. The LaCrosse’s main competitors – the Lexus ES and Acura TL – will cost at least four grand more similarly equipped. Buick is using the same marketing strategy as Lexus and Hyundai – offering a competitive product at a lower price to establish a brand presence. Is there anyone bagging on Lexus or Hyundai for that strategy?

    3) The Acura TSX and Audi A4 also have four-bangers, and yet no one bags on them for it.

  • avatar
    rudiger

    Four-cylinder and steel wheels? Sheesh, can they say ‘rental fleet’ any clearer?

    A more appropriate choice might have been, “I Would Do Anything For Love, But I Won’t Do That” as in, buy a Buick…

  • avatar
    AICfan

    Hey guys. First time listener, long time caller. errr, something like that :)

    The folks pointing out that nobody slams Honda/Acura for their 4 bangers miss a subtle point: Honda makes a much much much nicer 4 pot than GM. I’m not a fan of Honda’s cars, but they do know how to make a good 4 cylinder motor. Something GM has yet to figure out.

    Steel wheel with wheel covers? I thought that was a feature only on econoboxes. Does it have drums in the rear, too?

    Sorry, if I’m spending 28 grand on a car, it better have something more than a 4 cylinder motor and steel wheels with hubcaps. Especially something that’s a 2 ton ‘sports’ sedan. What’s so sporty about a 2 ton 4 cylinder powered car?

  • avatar
    ZoomZoom

    I got audio only on the “auditorium” tab using IE and FireFox. A pox on them for not testing their site.

    However, there’s a nice little bit of 3D graphic coding on that site. When you go to it, the clock in the showroom is updated to your system time; or at least to Eastern time zone.

    Two glaring problems, however. Nobody at the reception desk, for one. I don’t care if it is “virtual,” there should be somebody to greet you! Second, you’d think the designers would have created passable water for that fountain.

  • avatar
    Richard Chen

    Okay, got around to watching the video, worked on Google Chrome as well as Safari 4. As a fractional owner of Government Motors, I’m putting in my figurative 2 cents as well:

    A press release is what the dealers and auto journalists are supposed to get, not the general public. The video went droning on and on, no hard sell, soft sell, hook. The site wasn’t laid out all that well, and took me some random clicks to get to the specs. The size is in-line with the competition, the 300-400+ lbs weight gain over the Malibu is disappointing but not unexpected. The two commercial clips didn’t do much for this fortysomething family man. And WTF is this QuietTuning® crap? it just sounds like Zarella-era branding gone too far.

    The electronic goodies I didn’t know much and found interesting were saved for the very end of the clip. In this ADD age, there ought to be a 30-second pitch that shows the goods – touchscreen/rotary control in-dash nav with XM Traffic, iPod+USB audio inputs, Bluetooth->OnStar, HUD with/tach, dual flip-up DVD screens. Didn’t see anything about blind spot monitoring or precollision safety, but I wasn’t looking hard enough.

    From what I gather, the car appears to have the goods it takes to meet the Lexus ES and Acura TL, but has the buying/ownership experience been upgraded? For example, does GM plan to have the networked service history available at dealerships like Lexus? FWIW, Buick used to be the doctors’ car, upscale but not ostentatious. The last time I buzzed by the local hospital lot Buick was, to put it kindly, an underrepresented brand.

    OTOH, BMW is hot there as well as everywhere else in the DC area. They’ve succeeded wildly (or jumped the shark) as today I saw 3 morbidly obese young women wearing ill-fitting sweats awkwardly squeeze into a E46 sedan.

  • avatar
    rls1400

    And even if the Buick is five grand less than a comparable Acura or Lexus… that will be made up for in the long run with the resale. No way Buick is going to hold a candle to those cars for resale, especially when these LaCrosses are flooded into rental fleets with 4 bangers and steelies.

  • avatar
    FreedMike

    rls1400 :
    June 28th, 2009 at 9:37 pm

    And even if the Buick is five grand less than a comparable Acura or Lexus… that will be made up for in the long run with the resale. No way Buick is going to hold a candle to those cars for resale, especially when these LaCrosses are flooded into rental fleets with 4 bangers and steelies.

    You’re missing that the standard LaCrosse will have a V-6, not a four.

  • avatar
    FreedMike

    rls1400 :
    June 28th, 2009 at 9:37 pm

    And even if the Buick is five grand less than a comparable Acura or Lexus… that will be made up for in the long run with the resale. No way Buick is going to hold a candle to those cars for resale, especially when these LaCrosses are flooded into rental fleets with 4 bangers and steelies.

    The difference isn’t what you’d think it is.

    Let’s say that the new LaCrosse has a 40% residual after three years – reasonable, since the current model is at 34% and the new one is a massive upgrade.

    Here’s how the competitors stack up residual-wise, comparing maxxed-out model pricing as we would with the LaCrosse:

    Model/MSRP/Residual %/Depreciation cost over 3 yrs

    Acura TL: $40,000; 49%; $20,400
    Lexus ES350: $40,000; 47%; $21,200
    LaCrosse: $35,000; 40%; $21,000

    The depreciation cost is actually LESS than the Lexus and only $400 higher than the Acura.

    That’s the nice thing about having a lower sticker price – the depreciation hurts less because the car’s cheaper to begin with.

    The only question is whether the depreciation percentage on the LaCrosse is going to come in worse than 40%…and frankly, based on the fact that its platform-mate, the Chevy Malibu, comes in at 49%, that bodes well for the LaCrosse, which is a better-looking, better-performing car.

  • avatar
    Airhen

    Looks like a nice car and I also agree with having a four-banger as that is a selling point with high fuel prices. I would consider it.

    But wow, the cost of marketing they put into it! They could lose the trying to be hip marketing. I also found the commercial of the police chief and his wife in the back seat disturbing. I can assume some youngsters in their marketing pushed that one.

    About ten years ago, I was attending an auto show in San Diego, there was a Lexus that I sat in that had rap music playing thanks to the previous visitor. An older and well-to-do lady sat in the passenger seat beside me and immediately sighed and said, “That is the last music someone buying this car is going to listen to,” as she turned the radio to classical. She was pretty much right on.

  • avatar

    Looks like something out of PlayStation Home, that screencap.

  • avatar

    Meh, nobody listens to lyrics anyway. I didn’t watch the vid, but steel wheels on a Buick is definitely an are you kidding me? item. Leave those for the base Cobalts.

  • avatar

    Don’t worry, based on our experience with my wife’s 1998 POS Buick, “the end of time” won’t be but a few years…..

    John

  • avatar
    rls1400

    You’re missing that the standard LaCrosse will have a V-6, not a four.

    The 4 cylinder will be the standard engine on the LaCrosse CX starting in Q4 2009. Says it on the website… I’d imagine the MSRP will drop slightly as well from the current $27,835. Not many people are willing to pay that much for a 4 banger with steel wheels.

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