Speaking of Odd Couples
If we’ve learned anything from animated cats over the last several decades, it’s that opposites can attract (and that music video directors get all the good drugs). But if there are serious doubts among analysts about the Fiat-Chrysler hookup, imagine what they’re saying about the Saab-Koenigsegg deal. After all, the buying firm sells one-of-a-kind cars for a cool million dollars a pop while the purchased firm can’t sell reworked GM offerings at zero-percent interest. Is there something rotten in the state of Sweden?
You know the alliance is less than ideal because of the $700 million dowry needed to convince the opposites to attract. That’s 700 units worth of revenue for Koenigsegg, which builds about 25 cars per year (based on the latest numbers we could find). The Wall Street Journal reports that Koenigsegg has only 45 full-time employees, and that the two firms make for “strange bedfellows.” Not since the Minelli-Gest marriage have there been stranger. And to what do we owe the spectacle of two wholly dissimilar firms struggling to make their marriage work? Politics, of course. “Koenigsegg is the preferred option of the Swedish government for political reasons,” is how analysts put it to the WSJ. Now imagine Shelby Supercars buying Saturn, and you have an idea of how wacky this adventure is going to be.
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