By on June 15, 2009

Unnamed Global Insight analysts are shooting their mouths off to Autocar, peddling their unique brand of humor as inside information on Chrysler-Fiat product plans. The big punchline? A forthcoming Alfa-Romeo 169 will be lovingly assembled in Brampton, Ontario, on a Dodge Charger platform. And what, you might ask, is the asking price for this hypothetical bella macchina? A cool $62 grand. And that’s US dollars, mind you. Which would be a steal of a deal if it looks like a four-door 8C Competizione and rocks the 8C’s Ferrari-sourced engine. But that’s the Bob Lutz of “ifs.” Hard to believe and impossible to ignore. Let’s hope this is all simply a joke that occurred to the Global Insight guys over a weekend of heavy drinking. Otherwise, we’d also have to believe that the Cinquecento (Chryco’s great Italian hope) will peak at 25k units sold per year in 2015. For comparison, BMW’s MINI sold over 54k units last year (and projecting increases), per Automotive News [sub]. Fiat is refusing comment.

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19 Comments on “Now How Much Would You Pay? $62,000 for a Charger Edition...”


  • avatar
    superbadd75

    $62,000 for a Charger-based Fiat? If it’s got the same grill as pictured above, hell YES! Who wouldn’t? (tongue firmly in-cheek)

  • avatar

    But does that thing got a HEMI?

  • avatar
    Ryan

    I have to keep telling myself… “They will be filing Chapter 7 in less than three years”.

  • avatar
    "scarey"

    That thing does look hot !
    http://img.photobucket.com/albums/v391/dogsledder54/bling-1.jpg
    Voodoo Charger…slight return.

  • avatar
    wsn

    Ryan :
    June 15th, 2009 at 6:26 pm

    I have to keep telling myself… “They will be filing Chapter 7 in less than three years”.

    ————————————————-

    Actually no. Obama will try to get re-elected. So he won’t allow such a glaring failure to block his way. He will make sure Chrysler and GM are on life support and don’t die before his re-election. After that, he won’t care.

    So, it’s not “no more than 3”, it’s “no less than 4.”

  • avatar
    ajla

    I think it’s a good platform despite its age.

    I highly doubt that Alfa’s styling department isn’t going to knock the 169’s sheetmetal and interior out of the park. Add in the Quattroporte drivetrain and you’ve got a good car.

    Overall, I don’t think this a bad idea.

    Remember, the Evolution X and Jeep Compass are both based on the same platform and the Evo is hardly a travesty.

  • avatar
    Robert Schwartz

    Actually, this story makes a certain amount of sense. First some background:
    From Wikipedia, the free encyclopedia

    The Alfa Romeo 169 is expected to be the replacement for the long running and commercially unsuccessful Alfa Romeo 166.

    Originally planned to be launched in late 2009 to coincide with Alfa Romeo’s North American relaunch, it has been continuously pushed back due to a combination of financial problems, change in leadership at Alfa Romeo and most recently problems with finding a suitable platform.

    Having no rear wheel drive platform of its own, and with finances still tight, Alfa Romeo began to look for alternatives to developing a platform for scratch.

    Attention then turned to the Quattroporte platform. However, the Quattroporte platform was seen as a last resort at best, being very expensive to produce. Sergio Marchionne, a fan of component sharing, entered talks with Daimler in October 2007. Daimler wanted a partner who specialised in small cars to develop a new platform that would be used as a base for the next generation of Mercedes-Benz and Smart small cars. In return, Fiat would gain access to Mercedes’ rear wheel drive platforms. For a while it looked almost certain that a deal was going to go through, with the 169 to be based on the next generation Mercedes E-class. However in December 2007, after almost two months of negotiations, the talks broke down. Daimler stated ‘differences of opinion’ as the main reason for the failure to come to an agreement.

    As the 169 is to be a true rival to the German manufacturers, it will come with a range of powerful petrol and diesel engines with power outputs likely to range between 250–450 bhp. It will probably be the first car to have Alfa Romeo’s new Multiair V6, as well as possibly coming equipped with a Maserati sourced V8.

  • avatar
    Rod Panhard

    It’s just too damn big to be a credible player as an Alfa-Romeo in Europe. Here in the U.S., the people who know Alfa-Romeo will laugh.

  • avatar
    CaliCarGuy

    Rod Panhard is right. im laughing now.

  • avatar

    Used Viper, plz.

  • avatar
    cory02

    A 62k Charger-based Alfa and the Fiat 500…the cars that will save Chrysler. Almost worth all the tax dollars spent to watch this comedy act/train wreck develop.

  • avatar
    Detroit-Iron

    @Ron I don’t think anyone in the US who isn’t taking a dirt nap knows Alfa anymore. Present company excluded, of course.

    In answer to the original question, I’ll paraphrase a crass expression from my youth: “Not even with YOUR money!”

  • avatar
    djn

    @Rod Panhard

    Certainly not the quick, light and nible Alfas we own like the Giulietta/Giulias but Alfa has a long tradition of building big(er), heavy(er) Autostrada cruisers like the 2600 series and the pre-war models. A Charger/169 platform sharing may bring enough volume for both to be profitable. I expect the volume sellers to be the MiTo and the 159

  • avatar
    Bimmer

    If it happen, they might just keep this model as North America only, same as GM did with SAAB 9-7x (it was never officially sold in Europe).
    Wouldn’t want ‘fancy FIAT’ (read Ferrari) engine in it. Never seen one with 100K miles and, if so equipped, would it have same two year warranty as ‘fancy FIAT’ has?

  • avatar
    Edward Niedermeyer

    Thanks to Robert Schwartz for the background.

    TTAC also covered rumors here of the 169 ending up on the Jag XF platform, thanks to close ties between Fiat and Tata. The “Jag in an Italian suit” rumor was tantalizing enough to give this blogger a permanent suspicion of any rumor related to the mythical 169. Once bitten, twice shy and all that.

    More info on the LX platform can be found at AllPar (scroll down for the admission that “Eventually, the LX would use a Mercedes-style rear suspension, transmission, steering system, and seats, sharing 20% of its parts with Mercedes.”)

    Also, Chrysler dealerships are going to be distinctly cosmopolitan locales when all is said and done, especially for a firm “revived” (I use the term loosely) on taxpayer money. The 500 will be “the only Fiat” sold stateside, but there’ll be Alfa’s, possibly Tatas on the lot as well (not to mention Dodge, Chrysler and Jeep). Hey, why not throw Lancia in the mix as well. You know, for that “entry premium” brand that no flailing, overbranded automaker can be without.

  • avatar
    Robert Schwartz

    Ed: Thanks for the h/t. I figure the Charger/300 platform is kind of a cut rate E class, so the project might make sense. But, I don’t see how they can get it done in less than 30 months. Can they cling to life that long? Maybe they figure that BO has to fund them through 2012. As for motors, the Maserati V8 would be sweet, but the Hemi might be cheaper and quicker to market (they have the mounting points solved).

  • avatar
    djn

    @Robert Schwartz

    I imagine the Alfa engineers could do great things with the platform. Look at what they achieved with the 9000/thema/164. I wouldn’t expect the Hemi motor, pushrod v8? no way in a Alfa.

  • avatar
    windswords

    ajla:

    “I think it’s a good platform despite its age.”

    Yes it is. But the 300/Charger won’t be used for the Alfa 169.

    The 169 will based off the NEW 300/Charger platform that is coming out in 2011. That’s why the new Alfa is being planned for the same time frame. I know, I know. Chrysler is supposed to be a dead company with no new products in sight. It’s uh, uh, all a dream. Yea, that’s it! Just a dream. Like the new V6 that will power these new (oops, fictional) cars.

  • avatar
    moedaman

    Sergio Marchionne, a fan of component sharing, entered talks with Daimler in October 2007. Daimler wanted a partner who specialised in small cars to develop a new platform that would be used as a base for the next generation of Mercedes-Benz and Smart small cars. In return, Fiat would gain access to Mercedes’ rear wheel drive platforms. For a while it looked almost certain that a deal was going to go through, with the 169 to be based on the next generation Mercedes E-class. However in December 2007, after almost two months of negotiations, the talks broke down. Daimler stated ‘differences of opinion’ as the main reason for the failure to come to an agreement.

    Daimler probably wanted new Fiat platforms in exchange for last gen Daimler platforms. Daimler wouldn’t share new tech with Chrysler, why did Marchionne think he could work out a deal with them?

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