New Buick Tagline: "Take a Look at Me Now"

Robert Farago
by Robert Farago

The New York Times reports that Buick is using your hard-earned taxes to try to get you to drive beautiful. The new campaign (also at buick.com) asks you to rethink the damaged brand because “[e]verything you thought about Buick just went boom.” Question: how long before Buick goes “poof”? Anyway, what do you make of the new tagline “Take a look at me now”? According Leo Burnett’s general director for advertising and promotion, Buick’s motto is completely unrelated to the Phil Collins song. Yeah, sure. I believe that. But speaking of guilt by association, did anyone at Buick or Leo Burnett actually listen to the song? Sample: “Ooh take a look at me now, well there’s just an empty space. And you coming back to me is against the odds and that’s what I’ve got to face.” Roger that. Just for fun, full lyrics after the jump.

How can I just let you walk away, just let you leave without a trace


When I stand here taking every breath with you, ooh


You’re the only one who really knew me at all

How can you just walk away from me,


when all I can do is watch you leave


Cos we’ve shared the laughter and the pain and even shared the tears


You’re the only one who really knew me at all

So take a look at me now, oh there’s just an empty space


And there’s nothing left here to remind me,


just the memory of your face


Ooh take a look at me now, well there’s just an empty space


And you coming back to me is against the odds and that’s what I’ve got to face

I wish I could just make you turn around,


turn around and see me cry


There’s so much I need to say to you,


so many reasons why


You’re the only one who really knew me at all

So take a look at me now, well there’s just an empty space


And there’s nothing left here to remind me, just the memory of your face


Now take a look at me now, cos there’s just an empty space

But to wait for you, is all I can do and that’s what I’ve got to face


Take a good look at me now, cos I’ll still be standing here


And you coming back to me is against all odds


It’s the chance I’ve gotta take

Robert Farago
Robert Farago

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  • Njoneer Njoneer on Jun 15, 2009

    That reminds me of the unfortunate song selection in the Mitsu Gallant commercial a couple years ago: Do You Realize by The Flaming Lips. "Do you realize? ...everyone you know, someday, will die."

  • Commando1 Commando1 on Jun 15, 2009
    "...and the mediocre newcomer with the dumb name, bloated Lexus rip off styling, a trunk that would be embarresed by some compact cars at only 13.3 cu. ft. a base engine with no torque, wrong wheel drive on base and top trim CXS trim lines, lack of interior color choices and that odd looking center stack in the dash." LMFAO Seriously, tell us how you really feel.
  • Ajla At $22K to start it might have some legs. At $34K I don't know why they are bothering.
  • Redapple2 Love the styling of the amazon delivery thingy.
  • Dukeisduke One of the stories in today's Autoline Daily says Rivian could run out of cash in two years (they've got $7.8b in the bank now, and burned through $3.7b last year.). They've got to get to scale on the R2 to turn a profit. Remember, Tesla lost money for ten years, then finally got to scale with the Model 3.
  • Oberkanone Sign me up for the Abarth 500 EV with 250 miles range and sub 5 second 0-60 mph with MSRP of $24,999.$34,095 for 150 miles range. Ridiculous. Stand alone showrooms in USA for FIAT and Alfa. What a ginormous waste of capital.
  • Dave M. I'd bet they'd sell more if they ditched the L'il Orphan Annie headlights....
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