New Buick Tagline: "Take a Look at Me Now"
The New York Times reports that Buick is using your hard-earned taxes to try to get you to drive beautiful. The new campaign (also at buick.com) asks you to rethink the damaged brand because “[e]verything you thought about Buick just went boom.” Question: how long before Buick goes “poof”? Anyway, what do you make of the new tagline “Take a look at me now”? According Leo Burnett’s general director for advertising and promotion, Buick’s motto is completely unrelated to the Phil Collins song. Yeah, sure. I believe that. But speaking of guilt by association, did anyone at Buick or Leo Burnett actually listen to the song? Sample: “Ooh take a look at me now, well there’s just an empty space. And you coming back to me is against the odds and that’s what I’ve got to face.” Roger that. Just for fun, full lyrics after the jump.
How can I just let you walk away, just let you leave without a trace
How can you just walk away from me,
So take a look at me now, oh there’s just an empty space
I wish I could just make you turn around,
So take a look at me now, well there’s just an empty space
But to wait for you, is all I can do and that’s what I’ve got to face
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That reminds me of the unfortunate song selection in the Mitsu Gallant commercial a couple years ago: Do You Realize by The Flaming Lips. "Do you realize? ...everyone you know, someday, will die."