Hyundai Offers $1.49/gallon Gas Guarantee
Fresh off its widely-copied “Assurance Program,” Hyundai is reaching into its bag of tricks for a new gimmick. And found inspiration in Chrysler’s 2008 gas-price guarantee promotion. Automotive News [sub] reports that Hyundai will offer customers who buy or lease a new Hyundai between July 1 and August 31 the opportunity to lock in a $1.49 per gallon price for gasoline for one year or 12,000 miles. According to research publicized by Hyundai North American President John Krafic, “40 percent of potential new car buyers were staying on the sidelines due to uncertainty over gas prices.” But Chrysler’s promotion didn’t save the farm a year ago when gas price anxiety was at an all-time high. After all, at three dollars a gallon, the estimated savings on a base, four-pot Sonata aren’t likely to top $725. Has Hyundai’s success at selling cars based on America’s insecurities peaked?
More by Edward Niedermeyer
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Dumb question alert... Remember last summer (or try to forget last summer) with gas at $4+/gal when Chrysler/Dodge/Jeep ran those $2.99/gal "lock-in-price cards" commercials about once every 10 minutes? Now that gas is still under $2.99/gal, and especially when some areas not long ago were touching $1.79/gal, did everyone who signed up for that card just get screwed over?
How stupid do they think the consumers are! Everyone knows that gas prices will fall in fall y'all! Stupid marketing executives. No wonder Chrysler is in such trouble... wha? Oh, it's Hyundai? Well... they must know something we don't! Toyota better watch out! Here comes Hyundai!