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What's Wrong With This Picture: Less Than Zero Edition
by
Robert Farago
(IC: employee)
Published: May 13th, 2009
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Robert Farago
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Published May 13th, 2009 9:08 PM
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Hahaha! "Come see what we're building for you." Who was the genius in Dodge to come up with such a funny joke.
less then zero ? don't bend over and pick up the soap.
This ad campaign created by BBDO is complete crap. Who actually believes the tag line when the dust had barely settled on what the new Chrysler-Fiat might look like? Jim Press was a pretty keen marketer at Toyota, and its hard to believe that he hasn't had a stronger hand in Chrysler's messaging.
I 'd buy a Challenger SRT8 if I lived in the US. But not any pickups, sedans or midsize from Dodge. So, since they 'll probably stop making the Challenger SRT8 when CAFE becomes a law of America, they are not building anything for me, or for the people of the US. Enough said.