TX Chevy Traverse Promotion: The Medium is the Massage

Robert Farago
by Robert Farago

With apologies to Monty Python, I had to blog this story just for the headline. Here’s the deal: North Texas Chevy dealers are inviting Metroplex-area license holders to test drive the new Chevy Traverse in exchange for a free one-hour session at any local Massage Envy clinic. “Who doesn’t need a moment away from the madness of everyday life?” Dallas/Fort Worth regional developer for Massage Envy clinics, Lance O’Pry, asked, more or less rhetorically. “A Chevy Traverse test drive and a free Massage Envy massage are relaxing breaks in your routine.” Unless that is your routine. Anyway, let’s assume Mr. O’Pry [not shown] is sick of trying to explain the difference between genuine therapeutic massage and equally genuine but not as socially acceptable during symphony intermission schmoozing massage. But if we jettison the distinction, one wonders if there’s a business case to be made here linking extortion and new car sales. Just sayin’.

Robert Farago
Robert Farago

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  • TexN TexN on May 04, 2009

    Cicero, It depends on the tip. Tex

  • Ingvar Ingvar on May 04, 2009

    What is Swedish prime minister Fredrik Reinfeldt doing on the cover of this story? Just wondering... Swedish massage? That's a long shot by several miles...

  • Mr. Sparky Mr. Sparky on May 04, 2009

    I know where I'll be stopping on my way home. I wonder if the Vandergriff Chevy folks will be offended when I pull up in my Ford Flex? I love test drives for free stuff. So far I've managed 2500 airline miles (06 Zephyr) and a $50 gift card from Target (07 Edge). Number of free massages in my future - One! Number of Traverses in my future - Zero!

  • Praxis Praxis on May 04, 2009

    Thai or Pinay?

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