Prius Styling To Influence Toyota Lineup

Edward Niedermeyer
by Edward Niedermeyer

Toyota’s Prius will extend its domination of the auto design zeitgeist, according to an Automotive News (via Autoweek) interview with Toyota global design chief Wahei Hirai. The third-generation Prius rocks ToMoCo’s latest “free-form geometrics” design language, an “avant-garde, high-tech look that also screams green.” The new Prius has improved its Cd from .26 to .25, with the help of “aero corners” and a reworked grille that shows Toyota’s way forward. “It’s an anti-traditional grille,” says Simon Humphries, general manager for global design. “It’s one step closer to the ultimate goal, which is going grilleless.” The “bolder” presentation of the hood emblem will also find its way onto other Toyotas as well. Which to my way of thinking is no good thing. Where the outgoing Prius was generic looking to the point of becoming iconic, the new model seems almost like a step backwards to the fussy awkwardness of the first-generation Prius. Although much of the visual discord is a matter of proportion, rather than details, news that this new model will influence Toyotas everywhere is reason to give pause. Think about it, man. No one may ever buy a Toyota based on its looks ever again.


Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
2 of 21 comments
  • JMII JMII on May 20, 2009
    The “bolder” presentation of the hood emblem will also find its way onto other Toyotas as well. They already did this when they beat the new Camry with an ugly stick. Guess this means that ugly Toyotas will get uglier? YIKES!
  • Shogun Shogun on May 20, 2009

    I do not give a flying fish if they are successful; I hate Toyota and their marketing strategy with a passion. This just poured oil into a raging bonfire. For now, at least.

  • Varezhka Of all the countries to complain about WTO rules violation, especially that related to battery business…
  • Carson D At 1:24 AM, the voyage data recorder (VDR) stopped recording the vessel’s system data, but it was able to continue taping audio. At 1:26 AM, the VDR resumed recording vessel system data. Three minutes later, the Dali collided with the bridge. Nothing suspicious at all. Let's go get some booster shots!
  • Darren Mertz Where's the heater control? Where's the Radio control? Where the bloody speedometer?? In a menu I suppose. How safe is that??? Volvo....
  • Lorenzo Are they calling it a K4? That's a mountain in the Himalayas! Stick with names!
  • MaintenanceCosts It's going to have to go downmarket a bit not to step on the Land Cruiser's toes.
Next