Email From a Proud Chrysler, Dodge, Jeep Dealer
RLS1400 recently bought a used Mazda from Ramsey Chrysler Dodge. The sales manager just sent him this e-mail:
Hello, My name is Regis J. Larkin Jr. and I am a sales manager with Ramsey Chrysler Dodge and Jeep. I would like to take the time to tell you why you should buy your next domestic product from us. Contrary to all the negative propaganda in the media let me be the one to assure you we are going nowhere. The fact alone that the PRESIDENT of these UNITED STATES BECAME DIRECTLY INVOLVED IN OUR RESTRUCTURING SHOULD SAY A LOT. THINK ABOUT THAT. THEY ARE SO SURE ABOUT US AND OUR PRODUCT THEY ARE GUARANTEEING OUR LIFE TIME WARRANTIES. Thats pretty aggressive don’t you think. In the coming weeks a lot of smaller dealers will be closing. However RAMSEY CHRYSLER DODGE AND JEEP will be going nowhere. In fact we are in the process of redoing our showroom for your comfort and convenience. During times like these we must stand together AS AMERICANS.
Our product is just as strong and reliable as any import product. As an American if your in the market for any type of vehicle you owe it to your self and our GREAT COUNTRY to stop in and look at our great products. ONLY WE CAN HELP OURSELVES TO GET OUT OF THESE FINANCIALLY TRYING TIMES AND BUY BUYING AMERICAN CARS YOUR DOING YOUR PART. I hope this letter finds you and your loved ones well. If you have any questions or concerns feel free to contact me anytime.. From one proud American to another, Thank You, Regis J. Larkin Jr. Sales Manager 201-818-9600 b 973-769-7694 cjohnson@ramseycars.com
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"Steven Lang: “It’s strange really. This morning I was busy fixing a flat for a stranger…” This is a tack that Rege Larkin should take; handing out business cards to grateful (temporarily captive) potential customers." Didn't need to. They literally parked in the middle of my turnaround with a flat tire. Talk about easy access! I wouldn't think it's appropriate anyhow. Just a bit too carny for my tastes. If folks want my information, they can request it and I just let them type it onto their cell. The only time I need to use a card is if the person is older than 60. On the auction side, I haven't used a card for the auctioneering side of my work for God knows how long. We have an old saying in our business, "Those who know me, know where to find me."
Maybe it's unrealistic to expect the used car sales manager at a Chrysler shop in Jersey to be able to put together a well thought-out, written, and proofed followup letter to a sale. Maybe it's not. I'm not qualified to make that judgement, so I'll refrain. Either way, any owner or GM worth their salt should have this kind of material pre-written and formatted, and ready for their staff to fill in appropriate blanks and send out. A poorly written followup letter reflects poorly on the name at the top of the page, not just the bottom. If the owner or GM doesn't have the ability, recognize it and go find a grad student in Marketing at a local college to volunteer their time.
We're supposed to purchase a car from a mental midget who doesn't even understand the difference between the use of your and you're ?