Cruze Control
The chief engineer on GM’s Volt project may have admitted that the new Chevy Cruze isn’t “pretty,” but it still has to be a big deal for GM. Korean-built Cruze was recently launched in China, with the star of the show Prison Break as its spokesman. The interesting part is that, according to Automotive News [sub] “the actor is famous in China even though the series has never aired officially in the mainland, a sign of how entrenched intellectual property theft is in China.” If that’s not an auspicious start, it’s hard to say what is. Angus Mackenzie of Motor Trend got to tool around in a China-spec Cruze at the launch, and the best he gives it is “good in parts.” His unconvincing conclusion is that “the good news is the basics are there. Now GM must sweat the details.” Oh boy.
More by Edward Niedermeyer
Comments
Join the conversation
I just can't figure out why they can't reengineer some of the European Opels ? Wouldn't it be cheaper to adapt an existing and well recieved product than designing an all new one? I think the new Fiesta is going to trounce it in the marketplace. Well, at least Wentworth Miller is easy on the eyes.
dolorean23: "Let's not hurry to be contrarian about every little thing GM is trying to do " ? I have been watching this same story and same excuse making for nearly 40 years now. Now it's just nit picking and "contrarian"? You're just getting in on the tail end of the story. They have had plenty of time so that there wouldn't be any need to read, once again that GM has the "basis of a good car there now if only.... " It's the story of their corporate legacy: the 80% ready for prime time car and the customer gets to be the final test dummy who gets to work all the bugs out. "Take time to revise itself from the bad habits and selfish short term decision making" ? There's an audience out here that's been waiting for decades to see that happen. And if you have read much on TTAC GM is still not getting it. It's over. They have run out of time. And I don't care how good one or two of their cars is in the future, I won't being opaying twice for any of GM's shit no matter how good they claim it is. They've telling the same lies over and over again till the actually believe it was "circumstances" that killed their chance at a turn around. Not buying it any more. Or their products.
Note to Chevy, you spelled "Cruise" wrong. Maybe they was chillaxin' when they dropped that dope shizzle on the Cruze-izzle.