ToMoCo: Steeper Losses Ahead

Bertel Schmitt
by Bertel Schmitt

Formerly proud Toyota is staring in the eyes of another multi-billion dollar loss for the new 2009 fiscal year, the Nikkei [sub] reports. The fiscal year lasts through March 2010. According to estimates, the world’s largest automaker will report a loss of around $5 billion for the 2008 fiscal that just ended on March 31. For the new year, the loss may be steeper.

A survey of 19 brokerages by Reuters Estimates agrees. It sees the operating loss at the world’s largest automaker expanding to a median $5.5 billion in the current year, from an estimated $4.5 billion in the year ended last month.

Analysts say (duh) the outcome will “depend on the exchange rate, the global vehicle demand and how much Toyota will be able to reduce its costs.” (Who wants my résumé?)

Toyota group companies are forecast to sell about 6.5 million vehicles this fiscal year, falling below 7 million units for the first time in six years. ToMoCo sees demand in the US likely to remain stagnant in the current year. Sales in Japan and Europe are projected to fall below previous-year levels.

The weakening of the yen just in time for the end of the Japanese 2008 fiscal year spared the Japanese auto industry an even bigger disaster. A dollar could be had for as little as 86 yen in the December-January period, giving Nipponese bean counters ulcers. On critical March 31, the greenback stood at 99 yen—no doubt with a little help from its friends at Tokyo’s Central Bank. Now it’s holding steady at its normal level of 100 yen to the Yankee dollar.

According to the Nikkei [sub], the weakening of the yen since the beginning of the year is believed to have pushed up the combined operating earnings of the seven Japanese automakers by about $1.2 billion for the January-March quarter. Every little billion helps.

Toyota is the most affected by foreign exchange fluctuations among all of Japan’s listed firms. Each 1 yen change in the value of the Japanese currency against the dollar impacts its annual profit by 40 billion yen.

You will see many Toyota execs go down to the local Shinto shrine, throw some coins in the bucket, ring the bell and mumble a silent prayer for 110 yen to the dollar. Amaterasu, kudasai, it would be most welcome, domo arigatou gozaimasu.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • ZoomZoom ZoomZoom on Apr 14, 2009

    P.S. What the hell kind of bridge is that in the pic? Holy yikes, I don't think it's at all ADA compliant!

  • Joeaverage Joeaverage on Apr 27, 2009

    ZoomZoom - exactly! exactly! exactly! When I think of how much interest a person pays in a lifetime on debt of any kind... We hope to be mortgage free in under 10 years and able to help our children be mortgage free when they buy their first homes so they can do the same for their children. No economic downturn will take away my house and car!!!

  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
  • 28-Cars-Later "The VF 8 has struggled to break ground in the increasingly crowded EV market, as spotty reviews have highlighted deficiencies with its tech, ride quality, and driver assistance features. That said, the price isn’t terrible by current EV standards, starting at $47,200 with leases at $429 monthly." In a not so surprising turn of events, VinFast US has already gone bankrupt.
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