TTAC Needs A Witty Caption for GM Certificate Swag
OK, we’re ready to start implementing our plan B for TTAC’s survival. I’ll be touching base with our Best and Brightest in the next couple of days to discuss a meta plan to generate income—for the site AND its writers—without walling off content. Meanwhile, here’s our first bit of real (i.e., non-CAFE Press) swag: a framed GM certificate. At $149.99 ($25 kickback for us), it’s not cheap. But I want to position TTAC swag at the top end of the market: quality, price no object. Our agreement with the certificate provider includes one line of text at the bottom (“cut-out in bottom mat, size 3/4″ × 5″ to 7″ for lettering insert”). So what message should we include? We could go Latin: veritas vos liberabit (the truth will set you free), veritatem dies aperit (time discloses the truth), vincit omnia veritas (the truth conquers all). Or perhaps an appropriate quote: “Those who cannot learn from history are doomed to repeat it” (George Santayana); “History shows you don’t know what the future brings” (GM CEO Rick Wagoner); “Generally, cars were not built to sit on dealer lots. It encourages the wrong kind of behavior in the whole system” (also Wagoner). Ideas?
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