L'Estoque…. Not So Much

Edward Niedermeyer
by Edward Niedermeyer

Lambo’s abortion-for-four is “on ice,” reports Autocar. Because of “me-too” positioning and questionable styling? No, apparently “the timing and market conditions are just not right for an additional model line,” says Lambo’s R&D boss, Maurizio Reggiani. That’s it? What about a nice, reassuring “Lamborghini refuses to build bland, uninspired vehicles in a faddish niche just because several competitors are” retort? Or, perhaps, “we encourage the folks behind the new Lagonda to join us in supporting death with dignity for similarly useless concepts”? No? Fine. Blame the economy. But file this one under “creative destruction.”

Edward Niedermeyer
Edward Niedermeyer

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  • Paradigm_shift Paradigm_shift on Mar 23, 2009

    For my money, this is the best looking of the Panamera, Rapide, and even (gasp!) Quattroporte crowd. To call it an abortion is, in my view, more than somewhat wrong...

  • Psarhjinian Psarhjinian on Mar 23, 2009

    Hey, speaking of the Estoque, there's been a paucity of Lieberman's work as of late.

  • ConejoZing ConejoZing on Mar 23, 2009

    Good call! Adds huge points of integrity to Lamborghini.

  • Jybt Jybt on Mar 23, 2009

    I really liked this car. But instead, Lamborghini cites there being no market for the Estoque as a reason not to produce it, when they should have asked themselves that before they sunk money into the prototype.

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