HUMMER Spinning in Its Grave
GM CEO Rick Wagoner promised to reveal the fate of the HUMMER brand today. Old Sparky was warmed-up and everything. Of course, that was before the President of the United States fired Wagoner’s ass. And so the maker of pseudo-military SUVs will spend its eleventh month on death row—sorry, “under strategic review.” Automotive News [sub] reports that GM will now postpone a decision “for a few weeks as it works to complete a sale.” No, they don’t mean “a” sale; they mean the sale of the entire brand. Wait! Does that mean . . . ?
“Our efforts to sell Hummer are proceeding, and there are several parties interested — and I would say really interested — in the brand,” Troy Clarke, GM’s president of North America, said during a call to dealers today. “We’re still very much in the process, although that process is maturing.”
WTH is a “maturing sales process”? Does GM have a buyer for the world’s most politically incorrect automotive brand or not?
Clarke said GM doesn’t yet have “a determination” on whether Hummer will be sold or shuttered. “We feel it’s worth some additional time to see if a transaction can be made,” he said.
Hummer spokesman Nick Richards said, “We’re definitely in discussions with several interested parties,” but he didn’t elaborate.
Why would he?
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I could see HUMMER as a brand selling REAL work trucks and chassis for the basis for ambulances, UHauls etc, with a stripped down off-roader for the enthusiasts. I think that would tie in more with their military heritage than selling blinged-out poseurmobiles to urban commandos.
@Ingvar and jurisB: Had GM not sold off its stake in Suzuki it might have been able to use the Fiat Sedici/SX4 platform... ...I can think of a few other platforms they could use for the Hummer H4, other than using complete and utter garbage like the Aveo. Maybe the Saturn Aura? Or the new Equinox? Or the Suzuki Grand Vitara? Or the... Really, anything but the Aveo.
Maybe Saudi Arabia should by them? They are always looking for ways to diversify their economy, get jobs for their enormous pool of youth, and they can sell them in the mid east market. And gasoline is cheap in KSA, Egypt, and Iran.
Stop with the H4 speculating...the Hummer brand is dead. DEAD! (and therefore unsellable)