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Toyota Sales Tumble 34.4 Percent
by
Edward Niedermeyer
(IC: employee)
Published: February 3rd, 2009
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Toyota sold 117,287 vehicles this January, falling 34.4 percent compared to January 2008. Losses were split relatively evenly between the Toyota/Scion division (down 34.9 percent) and Lexus brand (down 30.3 percent). Toyota doesn’t break out Scion brand sales for its press release, but all of its models are down between 41.8 percent (xD) and 59.5 percent (tC). Corolla (down 10.8 percent), Lexus RX (down 7.2 percent) and FJ Cruiser (down 18.7 percent) were the best performers in the ToMoCo lineup. Elswhere, sales drops by model were as bad as 67.2 Percent (Land Cruiser), 61.6 percent (Lexus SC) and 63.6 percent (Lexus GX). Hybrid sales hit 11,876 in January.
Edward Niedermeyer
More by Edward Niedermeyer
Published February 3rd, 2009 2:18 PM
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Hyundai offers better value than Toyota or GM, so it is doing better.
Matt51: Sorry, Hyundai is 'doing better' because they have replaced GM's and Chrysler's fleet sales. Geo. Levecque: Toyota sales are flat for January in Canada but Honda's sales are down 40%, I wonder who had more cash on the hood?
And how did they win those fleet sales? Best warranty, best value.
@Matt51 How do they win those fleet sales? If by "best value" you mean "giveaway pricing" then you are correct. In a few years this translates to "ultra crappy resale value" and "total loss of brand equity." We've seen it before.