Jay Leno NBC Superbowl Ad: Maximum Cobra, Maximum Smirk

Robert Farago
by Robert Farago
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4 of 15 comments
  • Johnthacker Johnthacker on Feb 02, 2009
    I think it’s because his new show is on at ten. Yes, hence the "9 Central" that appears on the rear of the car. His show's moving up to 10 pm.

  • JMII JMII on Feb 02, 2009

    Even my wife like this spot. Jay Leno, a car guy, has a new time slot for his late night show. It got the message across.

  • ZoomZoom ZoomZoom on Feb 02, 2009

    I too had no idea what they were selling. Was it a new "Tonight Show," or a cheesy knockoff of that cheesy "Magnum PI"?

  • on Feb 03, 2009

    10 = at 10 pm Jay Leno this Fall on NBC