High End Pre-Owned and Collector Car Market Teeters on the Brink of Collapse

Robert Farago
by Robert Farago
high end pre owned and collector car market teeters on the brink of collapse

Following the Scottsdale auction season, dealers at the top end of the collector car market breathed a collective sigh of relief. As the the New York Times headline put it, the auction action proved that prices “ Soften but Don’t Crash.” Maybe so, but there’s a hidden dynamic involved. “People tend to forget that the auction houses work just as hard at reducing the sellers’ price as they do on getting the buyers to pay it,” says Mike Nicholl, proprietor of Las Vegas’ Classic and Collectible Cars. In other words, the results simply reaffirm that car sellers’ willingness to take a hit currently matches buyers’ bargain-hunting budgets. The General Manager of Lamborghini Bergen County (NJ) agrees. He says pre-owned inventory levels are up, but the deals are still going down. “More people are hurting, looking to get out of their cars,” Alan Greenfield says. “But the lower prices are attracting new buyers.” Despite the market’s recent diet of anti-gravity pills, or at least away from the people dispensing same, there are signs that the high end market is headed for collapse.

For one thing, Chase has cut bait. The bank was a major player in the luxury car business, financing purchases across the entire range of exotica. Now, nothing. Manufacturers’ finance companies (e.g., Bentley Finance) have jumped into the breach (dear Horatio), but the bank didn’t leave the market because it wanted to.

“Business is way off,” reveals Beverly Hill Rent-A-Car‘s Marketing Manager Kurt Seijkowski. The California car company will rent you a Bugatti Veyron at $25k per day (plus plus plus) or a Lamborghini Gallardo at $2500 per day (50 free miles). Seijkowski reckons rentals are off by at least 30 percent.

More startling: his inventory acquisition cost. “Last year, I had to pay $225 to $230k for a low mileage Gallardo. I can pick up the exact same car for $165k.”

Last year, Chris Kelly of Premier Motor Cars of Sioux Falls (SD) sold a customer a 400-mile Ferrari F430 Spider for $325k. By August, the price was down $289k. It’s now on sale for $239k. Kelly will take $235k.

As always, there’s a feedback loop in play. High end buyers expect the market to collapse. So they wait. By waiting, they put pressure on the prices to collapse. Dealers– surprise– are exploiting this herd mentality for their own benefit.

“Ferrari dealers want owners to believe the market has gone soft,” Kelly says. “They’re telling Spider owners that their cars are only worth $150k. But you try and find one for under $200k.”

At some point, whether collector car or top end whip, pre-owned high end car prices will stabilize. But we’re not there yet. Not by a long chalk. Prices may be sinking quickly or slowly, but down they go. Anyone who says otherwise would be happy to buy your car for a fire sale price or sell you a car for… whatever they can get.

As for the price of brand new top end metal, well, that’s another story. One we’ll tell tomorrow.

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3 of 23 comments
  • Jerry weber Jerry weber on Feb 03, 2009

    There is a theory, that now is the time to buy collectables like exotic cars. Forgotten is that you need buyers with disposable cash. These cars have no real value, just whatever you can sell it for today. The Arizona and other auctions have aqttracted much celebrity money and made prices go through the roof. However, the broad market will not support these prices and there is no reason to believe that celebrity status will make these cars worth what they brought at the auctions. Now is the time to sit tight for people who need to cash out, it happened before.

  • Jack Baruth Jack Baruth on Feb 03, 2009

    For the record, I was offered a brand new Gallardo, complete with glass engine cover and some reasonable options, for $165K last summer, so think there's a little bit of deliberate hype involved here.

    • Flashpoint Flashpoint on Nov 13, 2009

      A used Murcielago can be had for under $100,000 with E-gear. In fact, there are dealers leasing them for $2000 a month.

  • Jeff S I am not a fan of Tesla and they were niche vehicles but it seems that they have become more common. I doubt if I get an EV that it would be a Tesla. The electrical grid will have to be expanded because people over the long run are not going to accept the excuse of the grid can't handle people charging their EVs.
  • AMcA The '70 Continentals and Town Cars may have been cousins to the standard body Fords and Mercurys, they didn't have to be disguised, because they had unique, unbelievably huge bodies of their own. Looking at the new 1970 interior, I'd say it was also a cost savings in sewing the seat. Button tufted panels like the 1969 interior had require a lot of sewing and tufting work. The 1970 interior is mostly surface sewing on a single sheet of upholstery instead of laboriously assembled smaller pieces. FINALLY: do I remember correctly that the shag carpet shown under these cars was a Photoshop? They didn't really go so peak '70s as to photograph cars on shag carpets, did they?
  • Inside Looking Out Toyota makes mass market cars. Their statement means that EVs are not mass market yet. But then Tesla managed to make mass market car - Mode; 3. Where I live in CA there are more Tesla Model 3s on streets than Corollas.
  • Ltcmgm78 A lot of dirt must turn before there's an EV in every driveway. There must be a national infrastructure plan written by other than politicians chasing votes. There must be reliable batteries that hopefully aren't sourced from strategic rivals. There must be a way to charge a lot of EVs. Toyota is wisely holding their water. There is a danger in urging unplanned and hasty moves away from ICE vehicles. Do we want to listen to unending speeches every election cycle that we are closer than we have ever been to 100% electrification and that voting for certain folks will make it happen faster? Picture every car in your town suddenly becoming all electric and a third of them need a charge or the driver will be late for work. This will take a lot of time and money.
  • Kendahl One thing I've learned is that cars I buy for local errands tend to be taken on 1,000 mile trips, too. We have a 5-speed Focus SE that has gone on longer trips than I ever expected. It has served us well although, if I had it to do over again, I would have bought an ST. At the time of purchase, we didn't plan to move from 1,000 feet elevation to 6,500. The SE is still adequate but the ST's turbo and extra power would have been welcome.