While America Slept. Friday, January 2, 2009

Bertel Schmitt
by Bertel Schmitt
A – due to worldwide holiday inertia – very short overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. Until Jan 4, 2009, WAS is being filed from Tokyo.

Hyundai sees trouble ahead: Hyundai’s Vice Chairman Choi Jae Kook gave employees an uplifting New Year’s speech, writes Bloomberg. Choi said, Hyundai expects global industrywide vehicle sales to fall at least 7.7 percent next year. Sales may fall below 60 million from an expected total of about 65 million this year, “Next year will be a critical time for all automakers as there could be a big industrywide shake-up” amid slowing sales and overcapacity, Choi said. Global industry capacity stands at about 90 million vehicles a year, Choi said. That is an untenable capacity utilization of 66 percent. Hyundai and Kia have a combined annual capacity of 5.3m vehicles. According to the Chinese news agency Xinhua, Hyundai’s “total global sales in 2008 reached 4.8 million vehicles, down from 3.96 million units in the previous year.” Of course, this doesn’t make any sense, but other news outlets print it anyway.


Chinese motorization slowing down: According to statistics of the Chinese Ministry of Public Security, there were 169.88m motor vehicles on China’s roads as of the last day of 2008. This is an increase of 6.33 percent from last year, reports Gasgoo. The number of licensed drivers grew to 180.66 million, up 10.23 percent. It should be noted that in China, a “vehicle” counts as anything that has a motor and wheels, including cars, motorcycles, tricycles, tractors, trucks and possibly the odd tank. Private motor vehicles rose by 6.4 percent and account for 76.14 percent of all motor vehicles. The rate of increase was down by 4.52 percentage points from last year.

China exports less, imports more: Beijing is expected to be getting a bid edgy about the following factoid: China’s auto exports – which had been disappointing at best – fell 46.5 percent in November compared to the same month last year, Gasgoo says, citing data from the China Association of Automobile Manufacturers. A scant 35,800 cars were exported from China. In November, China’s auto imports still grew 3.5 percent to 33,300 units from the year-earlier month.

Brilliance surprises China- with high prices: China’s Brilliance, joint venture partner of BMW, unveiled two self-developed sedan models, the Zhonghua Junjie Wagon and the 2009 Zhonghua Zunchi, which are separately priced at $15.5K-$22.8K for the Junjie and $18K-$36K for the Zunchi. This pricing is regarded a bit rich in China, as comparable cars are usually priced $11K lower.

GM sales way down in India: GM demonstrated that it is possible to show dismal sales even in a country that has some growth left. General Motors India reported a 35.95 per cent decline in its domestic sales at 4,041 units in December last year, against 6,309 units in the same month in 2007, writes India’s Hindu Business Line. GM India managed to sell 509 Chevrolet Taveras, 867 Chevrolet Aveos, 248 Chevrolet Optras, 2,382 of the Chevrolet Spark, and a whopping 35 of the Chevrolet Captiva. For the full year of 2008, GMI posted a 9.44 percent growth with 65,702 units sold.

Skoda’s sales way up in India: Skoda India total sales for 2008 are 16,188 units, a growth of 28.5 percent compared to the prior year, the Economic Times writes. Skoda India is a subsidiary of Czech Skoda Auto, which belongs to Volkswagen. The company has a facility in Aurangabad, Maharashtra.

Rare Bugatti found in barn: After the 2007 death of reclusive Newcastle doctor Harold Carr, relatives finally opened a dusty barn which the good doctor had left them. Under thick layers of dust, they found a 1937 Type 57S Atalante Bugatti, along with a classic Aston Martin, and a Jaguar E-type, the BBC reports. The Bugatti, thought to be one of just 17 built, is to be sold by Bonhams in Paris next month. It is expected to fetch more than $4m. The Bugatti 57S is a highly coveted car by collectors, with at least four thought to belong to the Musee Nationale de L’Automobile in Mulhouse, France. The dusty Bugatti was originally owned by Earl Howe – first president of the British Racing Drivers’ Club.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Fred I would get the Acura RDX, to replace my Honda HR-V. Both it and the CRV seats are uncomfortable on longer trips.
  • RHD Now that the negative Nellies have chimed in...A reasonably priced electric car would be a huge hit. There has to be an easy way to plug it in at home, in addition to the obvious relatively trickle charge via an extension cord. Price it under 30K, preferably under 25K, with a 200 mile range and you have a hit on your hands. This would be perfect for a teenager going to high school or a medium-range commuter. Imagine something like a Kia Soul, Ford Ranger, Honda CR-V, Chevy Malibu or even a Civic that costs a small fraction to fuel up compared to gasoline. Imagine not having to pay your wife's Chevron card bill every month (then try to get her off of Starbuck's and mani-pedi habits). One car is not the solution to every case imaginable. But would it be a market success? Abso-friggin-lutely. And TTAC missed today's announcement of the new Mini Aceman, which, unfortunately, will be sold only in China. It's an EV, so it's relevant to this particular article/question.
  • Ajla It would. Although if future EVs prove relatively indifferent to prior owner habits that makes me more likely to go used.
  • 28-Cars-Later One of the biggest reasons not to purchase an EV that I hear is...that&nbsp;they just all around suck for almost every use case imaginable.
  • Theflyersfan A cheaper EV is likely to have a smaller battery (think Mazda MX-30 and Mitsubishi iMEV), so that makes it less useful for some buyers. Personally, my charging can only take place at work or at a four-charger station at the end of my street in a public lot, so that's a crapshoot. If a cheaper EV was able to capture what it seems like a lot of buyers want - sub-40K, 300+ mile range, up to 80% charging in 20-30 minutes (tops) - then they can possibly be added to some lists. But then the issues of depreciation and resale value come into play if someone wants to keep the car for a while. But since this question is asking person by person, if I had room for a second car to be garaged (off of the street), I would consider an EV for a second car and keep my current one as a weekend toy. But I can't do a 50K+ EV as a primary car with my uncertain charging infrastructure by me, road trips, and as a second car, the higher insurance rates and county taxes. Not yet at least. A plug in hybrid however is perfect.
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