Toyota U.S. Production Cuts. Why Not?
Toyota is declining to provide details on its next round of U.S. production cuts. Automotive News [sub] illustrates the automaker’s newfound inscrutability. “This is a tough environment, and it may continue for a while,” said Jim Wiseman, Toyota’s vice president of English understatement. Just kidding: Jim’s ToMoCo’s Veep of external affairs. “In addition to slowing production, we are redoubling efforts to cut costs at each of our facilities,” Wiseman added, ominously. Although we don’t know the who, what and when of the cutbacks, Toyota’s why is quickly becoming an industry rallying cry; call it the ET or “even Toyota” defense. “The industry downturn has caused inventories to build up even for Toyota, which is known for running lean and cost-efficient production where parts are delivered in a ‘just in time’ system to be installed in vehicles on the assembly line. It had already reduced North American production of its best-selling cars, including the Camry and Corolla sedans, and suspended work on a new plant in Mississippi that was due to start producing the popular Prius gasoline-electric hybrid car from 2010.” Not so popular now, eh Mr. Bond-san?
More by Robert Farago
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I'd like to see Detroit based automakers take steps like these without a strike or push back from the Union.
Is every US Toyota Exec named Jim? Jim Press, Jim Lentz, Jim Wiseman... It's like Monty Python naming every Australian "Bruce."
Proof that sometimes even the most prepared can't escape a tsunami.
Good. Keep cutting until they die. Or go back to Japan.