By on January 4, 2009

GM’s scaling back its presence at this year’s don’t call it the Detroit Auto Show. Reports suggest a 32 percent reduction in shrimp size during press days and swag bags filled with actual brochures. You know austerity is the profligacy when Cadillac– GM’s top brand– decides to e-unveil their all-new SRX ahead of its Motown debut. Be that as it is, the formerly narrow-hipped Caddy will come in two flavors: a 3.0-liter direct injection V6 (260hp and 221 ft.-lbs. of torque) and a 2.8-liter turbocharged six (300 horsepower and 295 ft.-lbs. torque) Caddy promises that both aluminum-engined models will achieve fuel economy “in the 20s”– which is a bit like saying nothing much at all, really (low, mid or high; highway, combined?). The SRX faces stiff competition from existing players: the Lexus RX, BMW X3, Acura MDX and consumers’ existing vehicles (thanks to a moribund market for new cars). With optional 20″ wheels, LED brand boasting kick panels and the now signature cow-catcher prow, Cadillac seems to be hoping SRX’ image will move from invisible and soccer-Mom-station-wagon-on-stilts to Escalade-lite. (Low taste, less filling.) Can the SRX command a premium, or will it be another Art and Science of the deal job? They’ll announce the all-important price just as soon as the first tranche of bailout money– sorry, press coverage is spent. 

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35 Comments on “New 2010 Cadillac SRX Revealed...”


  • avatar
    OldandSlow

    So, the Caddy franchise gets an entry to the Acadia, Enclave, Outlook, Traverse party, albeit late. The large cross over category is already over saturated.

    Horsepower and displacement figures seem to be a carbon copy of the the Traverse LTZ. My guess is that the SRX will be built at the same Spring Hill, Tennessee factory as its siblings.

  • avatar
    Bridge2far

    Looks like a winner. I thought LTZ Traverse came only with a direct inject 3.6 V6? The Cadillac offers two different motors with different displacements? Are you sure this is same platform as Lambdas? I think not.

  • avatar
    saywhat

    This is not a copy of the Traverse, better yet it is a copy of the Vue / Equinox twins. Can you say Cadillac Cimarron ?!?! This is in my opinion at the heart of what is broken at GM! What’s next…a copy of the Aveo / G3 twins for Cadillac?

  • avatar

    Cadillac had a truly differentiated vehicle with the CTS-based SRX and one which needed only freshening to maintain a true competitor to the successful BMW X5. So they replace it with yet another Acadia clone, which are already languishing on dealer lots.

    Perhaps this is another example of Wagoner’s “genius”.

  • avatar
    Austin Greene

    Wow, just what Cadillac doesn’t need – something that isn’t a Cadillac:

    – Small

    – Wagon

    – FWD

    – V6

    – Turbo

    GM does it again!

    They only thing that they seem to be good at is watering down their already Miller Lite brand equity.

    Maybe if they tanked Pontiac, Buick and a few other obsolete brands they wouldn’t be accused of badge engineering.

    As a GM share holder, and a 44 year-old Cadillac owner, I can only think of one word: Sad.

  • avatar
    rodster205

    Just what Cadillac needs, a re-badged, luxed-up Saturn Vue. Perfect. The sad part is that most people won’t realize what it is and will gladly pay more for the badge.

    The irony is that with Saturn’s fixed-price policy and steep discounting & negotiation by Caddy dealers you may be able to actually buy the Caddy for the same or less than the Vue!

  • avatar
    Qwerty

    Wow. And I thought the BMW X6 was ugly. At least the X6 does not have a ginormous grill and enough gauche chrome to gag P. Diddy.

    As hard as I try I just cannot associate CUV-like vehicles with luxury. The Chevys of the world should make these things. Caddy might as well make a minivan.

  • avatar
    carguy

    So GM thinks that offering what is basically an Equinox with a blinged out leather interior as a luxury CUV is good for the Cadillac brand?

  • avatar
    N8iveVA

    the current SRX is forgettable, i actually like this one. even if it is a bit too flashy for my personnal taste

  • avatar
    mtypex

    Once again, downsizing for fun and profit … or not.

  • avatar
    unseensightz

    IT IS NOT ON THE LAMBDA ARCHITECTURE!! IT SHARES NOT A THING WITH THAT ARCHITECTURE!

    How about we all look at this SRX as a well built, well styled, well designed vehicle from GM, and if you dont like it then fine, but atleast give credit where credit is due.

  • avatar
    unseensightz

    BTW, its on the Theta-Epsilon platform, which is also NOT the platform the vue and equinox are on.

  • avatar
    Bridge2far

    “Wow, just what Cadillac doesn’t need – something that isn’t a Cadillac:

    – Small

    – Wagon

    – FWD

    – V6

    – Turbo”

    Perhaps they need a large sedan RWD V8 normillay aspirated? I’ve got it! They should build the 1996 Fleetwood.

  • avatar
    Bridge2far

    “So GM thinks that offering what is basically an Equinox with a blinged out leather interior as a luxury CUV is good for the Cadillac brand?”

    Oh carguy, your name is a misnomer. The SRX is not built on Equinox chassis. And doesn’t Toyota/Lexus share platforms?

  • avatar
    Pch101

    This is a great idea. Finally, Cadillac will have a weapon in its arsenal that it can use to decisively slay its rivals, like Buick and Saturn.

    Oh, wait a minute…

  • avatar
    P71_CrownVic

    Sure beats the snot out of the Lincoln Edge…

  • avatar
    saywhat

    unseensightz & Bridge2far: Let’s all get the facts straight before criticizing others who have posted here. It is based on the same platform as the “New” Vue and Equinox. A simple search resulted in the following information from another credible car website. This is Badge Engineering at it’s best / worst. They have at least differentiated it enough to cause confusion even on this site which is for knowledgeable car people.

    And yes Toyota does it too. That does not make it right. What is the difference between a Toyota Avalon and a Lexus? That is why IIRC Toyota is killing the Avalon in the US.

    “The new SRX leaves Cadillac’s Sigma luxury rear-drive platform for an update of GM’s Global Compact Crossover Architecture known as TE as it combines elements of the Theta crossover platform with some Epsilon mid-size car elements. Yes, that means a front-wheel-drive Cadillac, presumably with all-wheel drive standard. TE has already give us the current Saturn Vue. It also will underpin the all-new Saab 9-4X due in the fall of 2009, giving the Swedish brand an entry in the mid-size crossover segment. The next-generation Chevrolet Equinox also shares these bones, but the Pontiac Torrent will go away and the final entry will wear GMC stripes and be sold as the Terrain.”

  • avatar
    CAHIBOstep

    Those chrome vents or whatever they are behind the front wheels remind me of the current VUE, which is unfortunate.

  • avatar
    psarhjinian

    The sad part is that most people won’t realize what it is and will gladly pay more for the badge.

    No, they wont. They’ll pay 25-40% off sticker for it. Or about the Vue’s MSRP.

    Sure beats the snot out of the Lincoln Edge…

    The MKX isn’t really a bad car and sells well enough. The stylings’ interesting, the ride and handling adequate and the price pretty good. It, and the Edge, sell well enough, or did prior to the collapse—unlike, I might add, the Lambdas, Thetas or GMT360s.

    And at least the MKX isn’t even pretending to be distinct. Lincolns are upmarket Fords—everyone knows that; Cadillacs ought not to be upmarket Saturns.

    TE has already give us the current Saturn Vue. It also will underpin the all-new Saab 9-4X due in the fall of 2009, giving the Swedish brand an entry in the mid-size crossover segment

    This is the “WTF?!” statement. Why sell the same car as a Saab and a Cadillac. Saab needs a small, premium crossover; Cadillac, if it intends to chase Mercedes, needs a GLK competitor, not a dressed-up Vue.

    Unless they’re trying for Lexus RX customers—which they’ll fail at, RX buyers are almost irrationally loyal to Toyota’s Humpback—all this does is fight for marketing support with the 9-4x, uplevel Vue and the Lambdas.

  • avatar
    unseensightz

    I don’t see what is so wrong with brand engineering?? If they manage to make every single interior piece different, and fitting to the class the vehicle is sold in, along with making every single exterior panel unique, also fitting to the class and brand, and manage to make the dynamics of the vehicle different, what does it matter?? That just means the same basic architecture is used and nothing else. And even if they do drive the same, thats alright too, because GM’s products lately have been very well executed in this area and then it is just a consumer choice in style between them.

  • avatar
    50merc

    Well, it does have the popular (but impractical) squashed-rear look. Foolish consistency is the hobgoblin of little stylists.

  • avatar
    psarhjinian

    I don’t see what is so wrong with brand engineering

    The problem is twofold:
    * GM already sells at least two pseudocompetitors to this vehicle: the Acadia and the Vue, and is about to add a third: the 9-4x. They have enough trouble supporting the marketing needs of existing models, why add more?
    * Cadillac does not need a small crossover. GM’s accountants have this fanciful notion that they can better reduce the cost of a platform by whoring it out across every division, whether that division needs or justifies a car of that type or not. In reality, they’re increasing costs, reducing profits and diluting the individual brands.

    If this car was going to sell in sufficient numbers to offset the cost, I’d buy your argument. But it wont, any more than the Pontiac Torrent, Buick Terrazza or Saab 9-7x did.

  • avatar

    The previous generation SRX was an excellent RWD chassis. This is yet another bloated FWD behemoth added to the ones already sitting on GM-branded lots across the country. I’ve driven the Vue and it makes a nice “bargain” behemoth with a superb direct injection V6, but Cadillac did not need another vehicle of the same type.

    I’ll eat my words if this thing matches the chassis dynamics of the MDX, but it is doubtful that will come to pass…

  • avatar
    jjdaddyo

    Where’s my stinkin’ CTS-V wagon?

  • avatar
    Patrickj

    I’m with edgett. The old SRX was, at least distinctive.

    This new one is like 15 or so competitive products from Subaru to Hyundai to every other GM division.

  • avatar
    Brian E

    Why the heck would I buy one of these instead of a much better looking and more capable Enclave? Fuel economy? Hardly much of a reason in this segment.

    GM has really lost the plot with this one. The SRX didn’t need a complete redo. It needed a moderate reskin and a transplant of the CTS interior.

  • avatar
    DearS

    This looks like a Rav-4 competitor. It maybe is not up to Honda Pilot and Highlander Status. OR Nissan and Infinity. Cadillac looks more and more like its between Toyota and Lexus. Or Honda and Acura. Not about Acura or Lexus as a brand overall. Which is ok with me. A bit of marketing BS in the mix, but marketing always has a bit of BS. Back to the SRX….I’d cross shop it with the Venza, Flex, Pilot and Murano. Not that I’m putting Caddy down, I dont care about badges, I care about Quality for the price.

  • avatar
    AuricTech

    Were I interested in a Theta-derived vehicle, I think I’d buy a Suzuki XL7 over the Cadillac SRX.

  • avatar
    fincar1

    People fuss about badge engineering, but it isn’t exactly new. Look at pictures, if you can find them nowadays, of the 1935 Chevy, Pontiac, Oldsmobile, Buick, and Cadillac. Or Plymouth, Dodge, DeSoto, and Chrysler. These rigs had a lot in common although you can see the increasing wheelbase and more/nicer trim on the higher-line cars. The Chrysler products, Airflows aside, were more similar to each other than the GM’s were; there was probably as much difference between the 1965 Chrysler 300 and New Yorker as between the 1935 DeSoto and Chrysler.

  • avatar
    Mekira

    Chrysler Pacifica much.

  • avatar
    fabric

    jjdaddyo has it right. The CTS wagon is much more attractive, and they can out-BMW BMW by offering the -V (where has the M5 wagon been all these years).

    Not that I can afford either of those 2, but I will seriously look at the CTS wagon, I think the current CTS is a very sharp car.

    As for this thing – most of you seem to forget that the average person doesn’t know much about cars. If it looks good, drives nice, and has the right options at the right price, they don’t care if it’s a RWD or FWD platform, or if the chassis underpins 7 other models. That being said, it better fit the image of the marque. The Cimmarron was a bust because it looked, and was equipped, like a POS. Nobody is going to pay Caddy prices for a Saturn. But if GM can make an upscale version of this platform that the interior quality is the same as the other Caddies, and it’s cheaper than using the previous chassis, it makes sense.

    Personally, I’m still trying to figure out why they didn’t sell a Saab-badged SRX, that actually made sense.

  • avatar
    Droid800

    @Saywhat

    This is not based on the same platform as either the Equinox or the Vue. Both of those are based on Theta; the SRX is based on Theta Epsilon.

    The difference is that Theta Epsilon has rear suspension and platform components from Epsilon II, which we haven’t seen in the US yet. Because of that, Theta Epsilon uses a lot more aluminum, which makes it lighter. Theta Epsilon is also shorter (with a shorter wheelbase).

    It looks, honestly, like Caddy is trying to follow Lexus’ formula with the RX. Who knows if it will work, however.

  • avatar
    Durask

    Why all the hate? How can it be “badge engineering” if this has a different interior, obviously the sheet metal will be 100% different, etc, etc. I think people should look up the definition of “badge engineering”.

    They are trying to take on Lexus RX, though…good luck.

  • avatar
    Kurt.

    It doesn’t look like a Caddy. I thought it was a Honda but then I saw the grill…

  • avatar
    lawmonkey

    That fender vent, those lines spewing from it – is it really time to crib design cues from a Focus?

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