Chrysler Thanks America By Sponsoring Fourth Terminator Movie
“We now have a special bond with the American public,” said a certain Mr James E. Press of the Chrysler Motor Company at the Detroit Auto Show. Specifically, Mr Press’s firm owes American taxpayers $5.5b (including Chrysler financial aid) and have no real way of paying it back. But Chrysler’s gonna make it worth our while anyway; they’re gonna give Americans what they want. Wait, what do we want again? High-quality, practical, efficient, fun cars that hold their value? Hell no! We want the fourth installment of an aging action franchise to feature the cars and trucks of The New Chrysler! And boy are we gonna get that! Automotive News [sub] reports that Chrysler will give the makers of “Terminator: Salvation” an undisclosed amount of your tax money to feature their top-notch products alongside a certain Mr Christian Bale. Why? “We have a following with the Terminator movies and we are going to continue with that,” gushes a ChryCo media flack. Because things have been going so swell up to now? Because if Bale can save the Batman and Terminator franchises, you’ll make him CEO? Because you think machines will end the world before the American people get around to asking what you’ve done with their money?
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We can maybe argue ChryCo's selection of advertising method - but can we really fault their desire (and need) to advertise? One of the ways to increase ChryCo and GM sales is to advertise....so no ad spending means fewer people being made aware of their products. Quite frankly, I read that none of the auto companies will be advertising during the Super Bowl...again, maybe a good choice to avoid this type of ad spending (bang for the buck argument) but they have to get their message out there (i.e. spend some bucks).
There was a T3? Oops.
I think people not being aware of Chrysler products is better for Chrysler.
Don't forget about the upcoming Italian Job sequel. I hear the plot involves Italians coming into the US and stealing TARP money using invisible Fiat 500s.