By on January 21, 2009

“We now have a special bond with the American public,” said a certain Mr James E. Press of the Chrysler Motor Company at the Detroit Auto Show. Specifically, Mr Press’s firm owes American taxpayers $5.5b (including Chrysler financial aid) and have no real way of paying it back. But Chrysler’s gonna make it worth our while anyway; they’re gonna give Americans what they want. Wait, what do we want again? High-quality, practical, efficient, fun cars that hold their value? Hell no! We want the fourth installment of an aging action franchise to feature the cars and trucks of The New Chrysler! And boy are we gonna get that! Automotive News [sub] reports that Chrysler will give the makers of “Terminator: Salvation” an undisclosed amount of your tax money to feature their top-notch products alongside a certain Mr Christian Bale. Why? “We have a following with the Terminator movies and we are going to continue with that,” gushes a ChryCo media flack. Because things have been going so swell up to now? Because if Bale can save the Batman and Terminator franchises, you’ll make him CEO? Because you think machines will end the world before the American people get around to asking what you’ve done with their money?

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25 Comments on “Chrysler Thanks America By Sponsoring Fourth Terminator Movie...”


  • avatar
    50merc

    Shouldn’t the word be “Termination”?

  • avatar
    TexN

    If the apocalypse occurs as it shown in the Terminator movies, I only HOPE that the machines that attack mankind are made by Chrysler! All the humans have to do is make it to the 2nd or 3rd month and those big attacking machines will all be broken down.

  • avatar
    ca36gtp

    And our incompetent, corrupt government will do NOTHING.

  • avatar
    John R

    @TexN:

    No, No. The resistance is going to use the Chrysis-mobiles. We’re boned.

  • avatar
    Kurt.

    Just off the top of my head, I can only remember Sarah Connor’s Jeep and the Datsun pickup with the Beverly Hillbillies topper that was chased by the liquid nitrogen semi-hauler.

    Sure, there were more but when I only remember the unique iconic Jeep (of course if you include SSangyong it’s not so unique) and the pickup for it’s topper, what’s the point of product placement sponsorship?

    Oh oh oh, and the Honda 4-stroke with the 2-stoke sound effects – how could I forget that one?

  • avatar
    TexN

    John R,
    Damn. Mankind is SO screwed! One more ironic twist is that in the original movies, dogs were used to sniff out terminators. I wonder if the dogs in the newest movie will be of the three-headed variety ala Cerebus?
    Tex

  • avatar
    miked

    I’m just happy they’re making a 4th Terminator movie.

    The pickup with the topper in T2 was an S10. And her Jeep in T1 was a CJ, pre Chrysler. T3 was a big Toyota fest.

  • avatar
    NickR

    Have any advertisers done any research on the effectiveness of this type of advertising? Maybe it has some sub-concious effect but I really don’t feel that seeing a make or model does influences me to buy a vehicle. Unless they show it doing something impossible, in which case it makes me ridicule the manufacturer.

  • avatar
    ermalm

    Hmmmmmmm.

    Didn’t Toyota Tundra heavily sponsored the third Terminator movie.

    Mr Press was President of Toyota Motor Sales then.

    Mr Press is now at Chrysler.

    Chrysler to sponsor fourth Terminator movie.

    QED

  • avatar
    jkross22

    Mr. Press:

    I want you to give me movie tickets. It’s the least you can do considering I gave you much more of my money.

  • avatar
    DeanMTL

    What product placement? What the hell are Chrysler cars doing in a futuristic post-apocalyptic wasteland? What a joke.

  • avatar
    like.a.kite

    A+ blog entry

  • avatar
    fincar1

    Chrysler was good at product placement in the 60’s and 70’s; can’t remember all the tv shows and movies in which you saw nothing but Mopars. Remember Elvis in that big white on red Imperial convertible? Nothing new under the sun, I guess.

  • avatar
    thalter

    Talk about suspension of disbelief. Chrysler is not going to be around six months from now, much less in some distant future.

  • avatar
    Lumbergh21

    Kurt:

    Don’t tell me you forgot the Harley that Arnold is riding at the beginning of Terminator II?

  • avatar
    Brock_Landers

    When Cameron and Arnie left the franchise it became sensless. Interesting that the producers still don’t get it and are trying to milk it as long as they can.

    Like one magazine review wrote back in 1991 – As appealing as the film’s visuals are, it’s really the heart and soul of the characters that make T2 transcend the summer sequel dumping ground.

    Cameron’s vision how to create a whole feeling/atmosphere of the movie and attention to detail is unparalleled, but movie goers/producers today just do not seem to get it. Hey you can make blockbusters out the stupidest comic book heroes, so why not to use the Terminator franchise :)

  • avatar

    “We have a following with the Terminator movies and we are going to continue with that,”

    WHAT following? Unless you count the Freightliner in T2, I can’t place it.

  • avatar
    NickR

    Chrysler was good at product placement in the 60’s and 70’s

    I remember they even made one (I think it was just one) 72 Cuda convertible for one TV show, but I will be damned if I can remember which one it was.

  • avatar
    hughie522

    Anyone remember the start of “Terminator 2: Judgement Day”, where they panned over that highway full of burnt out car husks?

    I expect to see many a’blazing Journeys, Sebrings and PT Cruisers.

  • avatar
    Landcrusher

    I believe they have been sponsoring the Terminator TV series.

  • avatar
    MBella

    I can barely stand up from being kicked in the balls so hard.

  • avatar
    TheFredMan

    We can maybe argue ChryCo’s selection of advertising method – but can we really fault their desire (and need) to advertise? One of the ways to increase ChryCo and GM sales is to advertise….so no ad spending means fewer people being made aware of their products. Quite frankly, I read that none of the auto companies will be advertising during the Super Bowl…again, maybe a good choice to avoid this type of ad spending (bang for the buck argument) but they have to get their message out there (i.e. spend some bucks).

  • avatar
    Kurt.

    There was a T3?

    Oops.

  • avatar
    MBella

    I think people not being aware of Chrysler products is better for Chrysler.

  • avatar
    mcs

    Don’t forget about the upcoming Italian Job sequel. I hear the plot involves Italians coming into the US and stealing TARP money using invisible Fiat 500s.

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