Audi Co-Brands With Obama

Audi is the official sponsor of President Elect Barack Obama’s inauguration. No really. “ABC, CBS, NBC evening newscasts will be presented with limited commercial breaks exclusively from Audi. An eight-page insert in major newspapers nationwide [USA Today, The Wall Street Journal, The Washington Post, Los Angeles Times, The Miami Herald, Chicago Tribune, San Francisco Chronicle, and The Boston Globe] highlight Audi innovations and Audi will be the sole sponsor of the inaugural address on top news sites.” Isn’t Ingolstadt a little leery of playing partisan politics with America’s well-heeled motorists? “Regardless of political preferences, the inauguration represents a unique moment of progress,” Audi NA Prez Johan de Nysschen. “That’s why we wanted to share this experience and begin a conversation about innovation, technology and the path ahead.” Get it? No? Let’s try that again…

“The uncommon shared experience of the inauguration offered a remarkable opportunity to connect with Americans,” said Scott Keogh, Chief Marketing Officer, Audi of America. “In honoring this historic moment, Audi is also communicating the inherent spirit of progress and innovation that is the core of our corporate DNA.”

Well, if you don’t get it now, you’ll have plenty of opportunities to do so.

“Following the inaugural, Audi will provide monthly insights into the innovative work being done across its business. The examples will show the American public that Audi intends to be a future-oriented company finding solutions to the challenges of today.” Me, I’m in the now. If you’re interested.