Who's SAARy Now? And The Winner Is .....
Last Saturday, we asked the B&B: “What will be Monday’s SAAR?” You know, that funny Seasonally Adjusted Annual Rate, where they look at the sales for a month and then act as if it’s the whole year. Bloomberg had asked a bunch of high paid analysts, and they had it all wrong. Most of them guessed too low. Only Christopher Cearso came kind of close with 10.2m for December.
Our own Mikey iced it: 10.4! That’s exactly what Automotive News has as the, well, not quite official, but officially “preliminary 10.4 million seasonally adjusted rate.” Congratulations, Miky! The title of AFB&B (AbsoNSFWingly Best & Brightest) is deserved well. Second places go to confused1096 with 10.1m and MikeInCanada with 10.7m. Both were only a smidgen of 300K off. And both were still doing much better than Bloomberg’s analysts. We call you the B&B for a reason.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Congrats Mikey
Nice Mikey! I am happy to spot you the extra 900k units.
What you gonna do with your winnings, Mikey? Start your own car company?