Acura December Sales Crater by 39.3%

Robert Farago
by Robert Farago

“With outstanding resale value and a strong lineup, Acura will be in an excellent position when the automobile market begins its recovery.” Which can’t come soon enough for Honda’s up market (mid-market?) brand, which saw sales sink by 39.3 percent. The situation is so dire– or the PR department so clever– that the company isn’t providing the usual chart showing December ’07 vs. December ’08 sales broken down by vehicle, and stats for year-to-date comparisons. All they’ll tell us is the headline number and “in its second full month of sales, the all-new 2009 TL performance luxury sedan remained Acura’s sales leader for November with 3,160 vehicles sold… The all-new 2009 TSX sports sedan recorded sales of 1,712 for the month, with year-to-date sales reaching 29,694 units. The MDX luxury SUV was Acura’s best-selling light truck, with sales of 2,101, while the RDX crossover SUV tallied 681 units.”

Robert Farago
Robert Farago

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  • Ptrott Ptrott on Jan 06, 2009

    Sorry, but clearly fellas, you are a bunch of bore asses when it comes to design. It may not appeal to the masses as hoped, but at least its not the same old dull crap most companies are putting out. I myself enjoy different and pushing design cues. Go drive the car, its phenomenal and an outstanding bargain. But, opinions are like certain orifices, everybody has one.

  • Strippo Strippo on Jan 06, 2009
    Go drive the car, its phenomenal and an outstanding bargain. Yeah, and some women are like mopeds.
  • Gardiner Westbound Gardiner Westbound on Jan 06, 2009
    Five years ago, Infiniti stole their thunder, and now Hyundai with the Genesis. The guys at Acura really need to put on their thinking caps, because their market niche has evaporated. - SherbornSean As the owner of a late model RL and a year-old Infiniti, I heartily concur. The latter brand runs rings around Acura in terms of design, quality and especially customer care. I looked at the new Acura TL on showroom display the other day while my car was in for repairs. Notwithstanding the front end styling is hard to countenance the overall first impression is reasonably favorable. Nonetheless, I will not buy another Acura. I will consider the Hyundai Genesis the next time I'm in the market.
  • Dave M. Dave M. on Jan 06, 2009
    Sorry, but clearly fellas, you are a bunch of bore asses when it comes to design. I'm guessing you drive a Subaru Tribeca and a Z4......
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