TTAC Contest: Begathon Bumper Sticker Edition. CLOSED.

Edward Niedermeyer
by Edward Niedermeyer
ttac contest begathon bumper sticker edition closed

Sometimes a car is just a car: a large assemblage of metal, glass and plastic designed to provide mobility. But as the recent bailout hearings proved conclusively, sometimes a car can be so much more. A car can be a symbol of hope. A sign of change. Or a red herring. When GM CEO Rick Wagoner rolled up on the Capitol in his Cruze-bodied Volt mule, he expected it to erase the negativity that was spawned by Jet-gate only a few weeks earlier. And yet, somehow the symbolic power of the Volt arrival failed to inspire enough faith in GM’s future to secure a quick $34b. Perhaps Wagoner should have done more to amplify the message that a wholly unrecognizeable car (to congress and most Americans) was supposed to send. May we suggest that silver bullet of automotive communication, the bumper sticker? After all, nothing highlights the relationship between a one’s deeply-held values and their car’s brand image like a well placed bumper sticker. And so the question comes to you, oh Best and Brightest, if Wagoner could have slapped a single bumper sticker on his beltway beggarmobile, what should it have been? Answers can be existing bumper stickers or unique creations of your own twisted imagination. The winner will get $100 worth of Car Tattoos (your design or theirs) from

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