Nissan Monthly Sales Down 42.2 Percent
Like everyone else, Nissan reported dismal sales for November, with total US sales down 42.2% and off 9.5% YTD. Without good news to report, Nissan’s press release consisted of a list of GT-R awards and future vehicle fluff (Cube, $10K Versa 1.6, 370Z, Infiniti G convertible). The Nissan division took a 44.4 percent hit with just about all cars and trucks taking double digit percentage hits. The little Versa was down 18.4%, Altima down 45.3%. The Murano and Rogue were faint bright spots, down 2.6% and up 4.7%, respectively. Other trucks took a pounding: Frontier down 70.7%, Titan down 79.6%, Xterra down 71.6%, Pathfinder down 70.6%, Armada down 70.5%, with the Quest minivan lagging at a whopping 81.3% drop and a mere 342 vans leaving the dealer lots. The Infiniti division took a 28.0% hit with all products in negative territory. Godzilla Watch: GT-R sales were steady at 208 for the month, 1,581 for the year.
What ever happened to the images of people falling off cliffs, and cliffs generally? I like cliffs. The Versa is invisible in the market compared to the Fit and Yaris. I also think Nissan discounts Sentras greatly, don't they?
These figures have me agog; "dismal" doesn't do them justice. An 80% drop in unit sales for the Titan? Good lord. How do you manage inventory with that kind of swing?
mtypex: "What ever happened to the images of people falling off cliffs, and cliffs generally? I like cliffs." With numbers like Nissan's, a picture of the bottom of a cliff is more appropriate. Smash!
One can see why they might want to buy Chrysler's truck business.