Jaguar and Land Rover: Where's OUR God Damn Bailout?
As bailout fever sweeps the globe, no automaker wants to be the only manufacturer on the block without a fat government check. Automotive News Europe [ANE, sub] reports that Jaguar/Land Rover CEO David Smith recently hit up UK Prime Minister Gordon Brown for a few bob. “The bold and concerted actions announced by our government this week to unblock the banking system and the vital first cut in interest rates from the Bank of England are welcome, but we still need to take action to stimulate the real economy,” Smith tells ANE. Smith declined to put a number on just how much “action to stimulate the real economy” Jag/Landie required. And though the boss of the proud British marques hit the right PR notes with his use of the term “our government,” he was also being a bit misleading. After all, has Old Blighty forgotten that Jaguar/Land Rover now belongs to those upstart Indians at Tata? Sure, the two brands build cars in England (for now). But is Downing Street really going to break out the bankroll to help Mumbai’s bottom line? Not bloody likely.
More by Edward Niedermeyer