Volt Birth Watch 103: You Should Have Been Born A Cadillac!
After tearing the Volt a new one last week for being expensive, overhyped and incapable of charging its own batteries, Automotive News Editor David Sedgwick is suffering from what we at TTAC like to call a “bile hangover.” After lunching with the suits at RenCen, Sedgwick is back-peddling furiously. And how exactly does the Volt make sense now? Change the badge to Cadillac, baby! Now, I may not get invited to the RenCen for poached salmon with Cadillac GM Jim Taylor, but I’ve already asked why the $40k-ish Volt isn’t being sold as a Caddy. Sedgwick says that the Caddy Volt concept is fueling internal debate between Cadillac’s futurists (who vote aye) and traditionalists (who want a new STS/DTS flagship). Yes, but– if Caddy it is, GM will have wasted hundreds of PR billable hours trying to convince everyone that a $40k mainstream Chevy isn’t an outlandish proposition. And the Volt’s bailout-fodder status requires some kind of volks wagen appeal; while a $40k Chevy is a tough pill to swallow, a taxpayer-funded Cadillac could create a nasty backlash. Besides, Sedgwick’s claim that the Volt would be “the world’s first green luxury car” conveniently forgets the LS600h in the room. Or am I just jealous that I don’t get invited to lunch with Cadillac honchos?