Honda Reveals New "Insight" Prius Killer
Or the concept version of it, at least. Honda says what you see here (and what they will show at the Paris auto show) is 90% of what we can expect when they roll out the production version – on sale in the US next spring. While Honda has said it will be the best priced car in the segment (what segment? It’s the Prius and nothing else), many have estimated its price will be below $20,000. Unlike the first generation Insight, which was a 2-seat bicycle, this new one very much follows the Prius layout: 5 passenger, 5 door (that means hatchback), and lots of high-tech gadgets. Making those gadgets optional should help to add high-profit margin items to the sales sheet, as well. While we have no information on engine or mileage, I’d be willing to bet that the all important MPGs will be very impressive. Honda is hoping to sell 100,000 of these in the US per year, and another 100,000 per year worldwide. Something tells me that won’t be a problem at all.
Immensely bored law student. I've also got 3 dogs.
More by Justin Berkowitz