GM Defends Pontiac G3 (Nee Chevrolet Aveo) Hack-Job


Oh GM Fastlane blog, how you wow us with your weak-wristed defenses of GM’s endless parade of missteps. The latest round of apologia (appallogia?) is a shameless response to widespread autoblogosphere criticism of the decision to bring the Aveo-cannibalizing Pontiac G3 stateside. And it’s good to the last drop of brand-destroying denial, utilizing GM’s now-trademark “myth-and-debunking” format. Jim Hopson of Pontiac communications asks himself if the G3 isn’t “just a re-badged Chevy Aveo.” His answer? Toyota brand-engineers Lexus, so it must be fine. Looks like someone needs to catch-up on the differences between platform-sharing and brand-engineering. Speaking of Toyota, will the G3 steal sales from the Vibe? Hopson argues that the comparison is like saying the Corvette and Yugo overlap because they both have four wheels. Nice. How can the G3 be a Pontiac? “Because it’s sporty and fun-to-drive when compared to many of the cars in its segment.” Besides, it has the lowest price and highest efficiency of any other Pontiac, an achievement on par with being the “best microbrew in Utah.” Even the usually-credulous FastLane commenters aren’t having any of it, chiming-in with opinions that follow the basic sentiment “I can not believe how stupid this is.” Neither can we.
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Anyone even entertain the idea that this (old) design is being introduced to maybe give Pontiac a fighting chance when the next, better, model comes out? Sell a few G3s now, release a better, updated model soonafter-- make it appear to the uninformed masses that you're really throwing your best game by updating your newest model first.
GM never learns - they did the same thing with the T body Chevy [s]Shitbox[/s] Chevette in the '70 - Pontiac had the T1000 and there were versions for all the overseas companies IIRC. At least the Chevette had the virtues of rear wheel drive, simple to repair engine, and even a diesel version. Was it a good car? Not by my standards, but it was good enough for the time; my dad and my sister both owned them. My dad had a '79 one with black interior and no A/C, which meant the windows were in a permanent state of roll-down after he moved to Florida. That car did last for 14 years and 180,000 miles until it rotted away. I'm not sure the Aveo has it in it to do the same.