Tesla Death Watch 8: "This Company is Not Out to Solve a Sports Car Shortage in the World"
Which is just as well, really. By it's own (highly suspicious) count, Tesla has delivered less than five cars to paying customers since it began production on March 17th (of this year). Meanwhile and in any case, Tesla Chairman Elon Musk has now informed the Palo Alto Daily News that his car company will launch a $30k EV by 2012. For those of you keeping score, this as-yet-unnamed mid-market motor will arrive [in theory only] after Tesla's $60k EV– or part-EV– Whitestar luxury sedan. Sorry; "model S." And in large numbers, apparently. "The company hopes a new Bay Area plant will allow it to start production of 10,000 "Model S" sedans per year and ramp up to 20,000. It has no hard estimate yet for the $30,000 vehicle, but spokeswoman Colette Niazmand said she would anticipate 'tens of thousands' produced annually." OK, hang on a mo. I know talk is cheap and newspapers are entirely gullible when it comes anything green. But it should be clear to any observer with the slightest concept of automotive development lead times that Tesla is in the business of BS, not car construction. Given Musk's ability to raise cash and spout bluster, I realize this Death Watch series is headed for double-digits. But anyone who thinks Tesla is the future needs to read-up on Vector Motors. Or Bricklin. Or Tucker. Or AC Cobra. That's all I'm saying. For now. Obviously.