GM Offers Non-Employees Employee Discounts

Robert Farago
by Robert Farago
gm offers non employees employee discounts

GM's June sales stats were on the catastrophic side of dire. But they would have been a lot worse if not for the automaker's end-of-the-month zero percent fire sale. So… July. Now what? This time Marketing Maven Mark LaNeve is going all Amway on us (minus the multi-level marketing). He's hoping the automaker's [remaining] workers will spread some octo-branded love to a family member, friend, casual acquaintance or anyone with a pulse, really. The Wall Street Journal reports that GM employees can give one employee discount away between now and the end of July. "During this challenging period for people across the country, there's no better time than to talk up our great products and give someone you know an additional incentive to buy GM," LaNeve's intercepted email opined. The current [s]shitty[/s] challenging U.S. new car market is "the perfect opportunity to pass this on" an unnamed (what is it with the WSJ and anonymous sources?) GM spokesfolk added. Yes, OK, but HOW MUCH? Seems the Journal forgot to mention this little factoid. We reckon it's about three percent off dealer invoice. Anyone? Bueller?

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4 of 15 comments

    Example 2008 GMC Sierra 1500 4WD Crew Cab Slt MSRP-$41015.00 Invoice-$38209.00 GM Employee price $36355.00 Certain conquest rebates cant such as Enclave,Acadia and Vibe cant be used with employee pricing but most others can.These are numbers I am reading off a real invoice

  • The Walking Eye The Walking Eye on Jul 25, 2008

    If you go to and then in the pulldown menu at the top of the page select Build Your Own you can see the GMS pricing for any configuration. It's not exact, but it's very close.

  • Capeplates Capeplates on Jul 26, 2008

    Nissan have been offering this service to punters for years

  • Bogus offer Bogus offer on Aug 22, 2008

    My husband and I just came back from trying to purchase a $40,000.00 CTS. We went in with our own financing and an excellent luxury trade. The price on the CTS was good, not great. Since we were not using GM's financing their intention was to give us $4000.00 less than the trade value of our car. This offer is not what it appears to be and if GM is hurting so much, why would they let customers with cash walk out the door. It seems to me that employee discounts are still just for the employees and used as a ploy to get people in the door.