Edmunds Hearts Honda

Robert Farago
by Robert Farago
edmunds hearts honda

Several readers sent us a link to " Honda: Extreme Meets Mainstream" (a.k.a. "Sipping Gas and Taking Names; How Honda is Going to Own Toyota"). It's a love letter straight from the [s]ad department[/s] heart. To wit: "When times are tough and gasoline prices rise, people come home to Honda," Paul Lienert gushes. "There's something unique about this company that seems to speak to Americans." In his campaign for Honda's deification, Lienert mentions a couple of flops (Ridgeline, Accord Hybrid) and mentions styling and performance-oriented probs. But they are but speed bumps on the road to immortality. "It all comes from a willingness to think outside the box. Sometimes it wins and sometimes it loses, yet Honda is always willing to embrace things that are new and different… The payoff has been unswerving customer loyalty… If Honda seems suddenly clairvoyant, the foundation for its most recent triumphs has been carefully and consistently laid over four decades." While no one begrudges Honda their success, Edmunds gets enough press releases without having to pay for one.

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  • Carveman Carveman on Jun 20, 2008

    Everyone knows that Honda is the worst cars in the world and their quality sucks. They lose value like black diamonds at the Brighton ski mountain. They have never won a NASCAR race ever. As far as their so called motorcycles go they are no match for a Harley Davidson with its thundering V twin.

  • Golden2husky Golden2husky on Jun 20, 2008
    Toyota will own this silly auto-cycle-boating-mower-company with its dedicated Prius brand and Lexus hybrid vehicles. Sorry to burst your bubble!... This made me think of that other diversified Japanese company, Yamaha. I always loved Yamaha products. I have Yamaha stereo equipment and a piano. I used to have a Taurus SHO with the Yammie V6. If I looked in the attic I'm sure I would find my first pair of skis - Yamaha's of course. Too bad they don't make cars...I guess this is how some of you feel about Hondas.

  • FromBrazil FromBrazil on Jun 20, 2008

    Honda has much love in America!!! Good for them. DOwm here my main impression is: Buy a Honda, immediately get 10 yrs older!! Yeah that's right and there's a reason for it. Their products are so f...ing expensive only succesful over 45 executiv types can buy them. Would you believe that dowm here a Fit is like a mommy-mobile (think minivan though down here, not uncool yet), a Civic is an upwordly mobile executive car (think 3 series) and an Accord is supposed to be a luxury car (though they don't get a free pass on this particular positioning as most people don't buy it)? That's Honda down here, over-pretensious and almost terminally boring.

  • Jimmy2x Jimmy2x on Jun 21, 2008

    Drifter: He forgot to add that Honda is just another blood-sucking profit seeking corporation like everyone else. Unike GM which hasn’t been seeking profits for sometime now… The best laughs always come from a line with more than a grain of truth. My hat is off to you.