Chrysler Mystery Shoppers Something of A Mystery
Automotive News [AN, sub] reveals that ChryCo's been running the "Chrysler Multi-Million Dollar Mystery Shop Challenge" since May 12 (way to stay on top of a story). From that fabled date until the end of the year, "the automaker will conduct more than 20,000 mystery shopper visits, roughly one for every sales consultant at every dealership." Salespeople who pass the test with "flying colors" are entered into a draw for $1k. Woo-hoo! Only AN forgot to ask how many C-notes will be awarded. Anyway, is Chrysler checking the honesty and integrity of their dealers' sales staff? You know: making sure there's no bullying or misrepresentation? Are they Hell. "Chrysler hopes the program will get the sales force focused on the attributes of its vehicles… Chrysler claims the program can be a motivational tool and can focus its sales force on promoting the virtues of its vehicles, rather than deals." As churlish as this sounds, is that really a good idea?
More by Robert Farago
Comments
Join the conversation
SHould the product is good it'll sell by itself. I used to live in a small town BC Canada. They say Honda sell by itself no need salesperson. Except in our town the Honda bike/ ATV dealer has a idiot owner who treats u better when u buy a jug of oil than buying a bike. The evidence support by going to the local dirt bike track, one cannot see more than 10 Honda bikes there. The owners all seem to came from out of town, the locals just avoided the Honda like Plague. So if Chryslerbus has good reliability/dependability the salesperson will be a non issue, and probably can even sell them at full profit.
i can make this simple. Toyota is God. Jim Press led Toyota. So Jim Press is God (or God like, but I digress). This program is problably initiated by Jim Press so it is from God. There, see how easy that was?